Knowing what makes your customer tick is without a doubt one of the hardest (but the most critical) aspects of creating a successful business.

Intimately knowing your customer can positively impact every aspect of your business from where you sell your products, to the designs and materials you use, your product descriptions, and even your marketing pitches and copy.  If you know what makes she (or he!) tick you can tap into their hopes and dreams to make what you have to sell irresistible to them.  But, getting to know your customer does take time and effort and will be a continual process.