In this week's episode, Kelly Twigg shares her journey from a part-time jewellery hobbyist to a dedicated jeweller enrolled in the Jewellers Academy diploma program. She discusses her initial experiences with jewellery making, the transition to self-employment, and the importance of learning new techniques to grow her business. Kelly highlights the supportive community within the diploma program, the various projects she has undertaken, and how the experience has reignited her creativity. She also emphasizes the value of sharing her journey through the Diploma Diaries, connecting with others, and the challenges and triumphs of being a jeweller.
Read MoreIn this week’s episode of the Jewellers Academy Podcast, Jess dives into the lessons she’s learned from years in the jewellery industry to share 10 things (actually it’s 11!) she wouldn’t do if starting a jewellery business in 2025.
Whether you’re just beginning your journey or already running a jewellery business, Jess’s insights offer valuable reminders and fresh perspectives on avoiding common pitfalls and focusing on what truly drives growth.
Read MoreI’m thrilled to announce that the Jewellers Academy Brighton website is now live and open for booking in-person workshops—woohoo!
Find out more about the jewellery school we are opening on the south coast of England.
Read MoreIn this week’s episode of the podcast, Jess, invites you to join the FREE Kickstart Challenge, a five-day program designed to help jewellers set intentions and goals for their businesses. On this course, you will set a vision and action plan for your business in 2025 as well as plan your revenue generating activities for bringing in the money.
Read MoreWith another new year approaching, Jess and Anna talk about an alternative to New Year’s resolutions. Choosing a word for the year can set a positive intention for your year ahead and guide your actions and decisions. Anna and Jess talk about the words they have chosen for 2025 and reflect on words they’ve chosen in previous years and how they shaped their years.
Read MoreAt this time, just a few days before the start of a new year, my thoughts often turn to my hopes and plans for the coming year. If you have been thinking about starting or growing your jewellery business and wondering what your next step should be I would love to help.
It's funny isn't it that we know we spend time learning and practising our craft when it comes to jewellery making but often neglect the business side, thinking we can just figure it out. But if we don't know the right steps to take we're just using trial and error, hoping to stumble on the way to grow. That is not a strategy and is the recipe for not making sales, getting disheartened, worrying that it will never happen for you and, ultimately, giving up before you've got to the good bit.
It's time to get strategic, do the things that are proven to work and fast-track your business success.
The brand new 1 year JEWELLERY BUSINESS ACADEMY is designed to help you do just that. It starts on 6th January 2025 and I would LOVE you to join.
If you're fed up with the same old Christmas TV (yawn) and haven't found a new series to watch yet then I have just the thing for you.
THREE SEASONS of jewellery inspiration to binge!
Over the last few years, we have made two seasons of The Jewellers Retreat and one of The Handmade Jewellers and they are free to watch on YouTube.
Are you ready to test your knowledge about precious metals and jewellery making? Join us for this special festive episode, where the Jewellers Academy team members — Jessica Rose, Anna Campbell, Kelly Twigg, Emily Lisbeth and Barbara Yarde — quiz each other and you about all things jewellery. Grab a pen and paper, join in the fun and see how many correct answers you get!
Read MoreThank you so much to everyone that joined me live for the Diploma in Fine Jewellery 2025/26 Open Day. If you weren’t able to attend or would like to watch again you can find the link as well as answers to some of your questions.
Read MoreThis week on the podcast we have an early Christmas present for you - free jewellery making courses. With something for everyone at every level from beginner to intermediate level jewellers, in silver, metal clay, wax and beading - there is bound to be a new creative project for you. Have a listen to find out more and choose your next jewellery making challenge.
Read MoreIn this week's episode, Jess and Anna discuss strategies for managing a jewellery business during the busy holiday season. They emphasise the importance of setting clear cut off dates for orders, effective communication with customers, and the potential of gift vouchers as last-minute gifts. The conversation also covers the significance of sending holiday emails and adjusting social media strategies to maintain engagement without overwhelming customers. Finally, they introduce the upcoming Jewellery Business Academy, aimed at helping jewellers grow their businesses in the new year.
Read MoreIn this episode of the Jewellers Academy podcast, host Anna Campbell chats with sales expert Anna Payne about transforming the way you think about selling and generating revenue for your jewellery business. If selling feels sleazy or uncomfortable to you, this conversation offers a refreshing perspective—one that frames sales as an authentic and service-driven process, not a pushy transaction.
Read MoreThere’s never been a better time to prioritize your creativity and invest in your dreams. Whether you’re looking to master the art of jewellery making or build a thriving jewellery business, our online courses are designed to empower you every step of the way. With 50% off our individual courses* this Black Friday, this is your chance to unlock your potential, learn new skills, and turn your passion into something extraordinary—all at an unbeatable value. Don’t wait; your creative journey continues today!
Read MoreWe have teamed up with Durston for a HUGE Black Friday giveaway. Enter now for your chance to win.
Read MoreIn this week's episode, host Kim Thomson speaks with Gina and Jack from Ivy and Pine Photography about the importance of building an emotional connection with our customers. Buying handmade jewellery (or any buying decision) is an emotional decision often justified with logic so being able to connect with our customers emotions is an important part of building a business that people want to shop with.
Read MoreThank you so much to everyone that joined me live for the Diploma in Silver Jewellery 2025 Open Day. If you weren’t able to attend or would like to watch again you can find the link as well as answers to some frequently asked questions.
Read MoreIn this week's episode, Jess introduces an exciting new online stone setting course covering double gallery claw settings, taught by master stone setter Scott McIntyre. This technique combines collet setting and claw setting to enhance the visibility and sparkle of the gemstone. This is a fantastic course designed for intermediate level jewellers with gemstone setting experience and you can hear more about it in the episode.
Read MoreIt’s time for the Jewellers Academy Support Fund for November. Every other month we are giving away £1000 to a jeweller to spend on growing their business. How you spend it will be up to you!* AND on top of that, you get 1 hour of BUSINESS OR JEWELLERY MAKING MENTORING. Find out how to enter.
Read MoreWhether or not you actively celebrate Christmas yourself, there’s no denying it’s one of the busiest times of the year for small businesses. There are now just SIX weeks to go, and during this time jewellers will often bring in their highest profits of the year. But even if you’ve spent time preparing and making lots of lovely stock, how do you then market your jewellery and let everyone know about it? Here are five things I would do if I was selling my jewellery this Christmas and a FREE 6 Weeks Until Christmas Marketing Guide for you to download.
Read MoreWe're so excited to share that the Jewellery Diplomas are now open for enrolment for a 2025 start. In this week's episode, Jess and Anna provide an overview of the Diploma programs available, including updates and new content for the upcoming year. The conversation highlights the importance of community, mentorship, and the flexibility of online learning, as well as the tools and materials provided for students. Jess and Anna encourage listeners to attend open days and discovery calls to learn more about the programs and the growth that comes from committing to your learning.
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