10 Mistakes Jewellers Make With Their Pricing (podcast episode)

Pricing your jewellery correctly is one of the most important—and challenging—aspects of running a successful business. In this episode of the Jewellers Academy Podcast, Jess breaks down the 10 biggest pricing mistakes jewellers make and how to avoid them.

From undercharging for your time to overlooking hidden costs, we cover the most common pitfalls that could be holding your business back. You’ll learn why comparing prices with competitors can be misleading, how discounting impacts your brand value, and why pricing is an ongoing process rather than a one-time decision.

If you’re ready to take control of your pricing, increase your profits, and feel confident charging what your work is worth, this episode is for you.

 
 
 
 

Listen now:

  1. Underestimating the cost of materials

  2. Not updating your prices regularly

  3. Undercharging for your own time

  4. Comparing yourself and your pricing to other jewellers

  5. Lowering your pricing to get sales

  6. Not accounting for all the extras e.g. hallmarking, packaging, postage etc

  7. Over discounting to attract sales

  8. Blaming yourself if you don’t get it right first time

  9. Using the same formulas for calculating selling direct to customers, wholesaling and fine jewellery

  10. Not taking action to get your pricing right


 
 

how to price your jewellery for profit - free masterclass

If you would like help with pricing your jewellery then this free masterclass is for you

Including:

  • Step-by-step pricing formulas – know exactly how to calculate your costs, profit margins, and final prices

  • The secret to calculating your retail, wholesale and cost pricing - because these are all different and using the wrong formula can make the difference between profit and treading water

  • Easily work out your jewellery prices with our ready-made pricing calculator spreadsheets

  • Factoring in hidden costs – avoid common pricing mistakes and ensure you’re making a real profit

  • Having the confidence to charge the right amount and understanding profit in your business

Alongside lifetime access to the pricing masterclass videos, you will get my pricing calculator spreadsheets and a set of reference notes

 
PodcastJessica RoseJewelry businessComment