Are you ready to test your knowledge about precious metals and jewellery making? Join us for this special festive episode, where the Jewellers Academy team members — Jessica Rose, Anna Campbell, Kelly Twigg, Emily Lisbeth and Barbara Yarde — quiz each other and you about all things jewellery. Grab a pen and paper, join in the fun and see how many correct answers you get!
Read MoreThis week on the podcast we have an early Christmas present for you - free jewellery making courses. With something for everyone at every level from beginner to intermediate level jewellers, in silver, metal clay, wax and beading - there is bound to be a new creative project for you. Have a listen to find out more and choose your next jewellery making challenge.
Read MoreIn this week's episode, Jess and Anna discuss strategies for managing a jewellery business during the busy holiday season. They emphasise the importance of setting clear cut off dates for orders, effective communication with customers, and the potential of gift vouchers as last-minute gifts. The conversation also covers the significance of sending holiday emails and adjusting social media strategies to maintain engagement without overwhelming customers. Finally, they introduce the upcoming Jewellery Business Academy, aimed at helping jewellers grow their businesses in the new year.
Read MoreIn this episode of the Jewellers Academy podcast, host Anna Campbell chats with sales expert Anna Payne about transforming the way you think about selling and generating revenue for your jewellery business. If selling feels sleazy or uncomfortable to you, this conversation offers a refreshing perspective—one that frames sales as an authentic and service-driven process, not a pushy transaction.
Read MoreIn this week's episode, host Kim Thomson speaks with Gina and Jack from Ivy and Pine Photography about the importance of building an emotional connection with our customers. Buying handmade jewellery (or any buying decision) is an emotional decision often justified with logic so being able to connect with our customers emotions is an important part of building a business that people want to shop with.
Read MoreIn this week's episode, Jess introduces an exciting new online stone setting course covering double gallery claw settings, taught by master stone setter Scott McIntyre. This technique combines collet setting and claw setting to enhance the visibility and sparkle of the gemstone. This is a fantastic course designed for intermediate level jewellers with gemstone setting experience and you can hear more about it in the episode.
Read MoreWe're so excited to share that the Jewellery Diplomas are now open for enrolment for a 2025 start. In this week's episode, Jess and Anna provide an overview of the Diploma programs available, including updates and new content for the upcoming year. The conversation highlights the importance of community, mentorship, and the flexibility of online learning, as well as the tools and materials provided for students. Jess and Anna encourage listeners to attend open days and discovery calls to learn more about the programs and the growth that comes from committing to your learning.
Read MoreIn this weeks episode, jeweller Natalie Furlong shares her inspiring journey from a creative hobbyist to a successful jewellery business owner. She discusses her background in ceramics, the challenges she faced during her transition from ceramics to jewellery, and how the Jewellery Business Academy has supported her growth. Jess and Natalie touch on lots of important issues including the importance of following your passion, struggles with social media marketing, and the significance of community and accountability in entrepreneurship. She also offers valuable advice for aspiring jewellers and highlights her unique design philosophy.
Read MoreIn this episode, Anna Campbell and Jess Croft discuss their recent jewellery collaboration, the Good Girl Rebellion jewellery range. They share actionable advice on how to ensure a successful partnership covering essential tips such as finding the right collaborator, aligning your visions, maintaining respect and communication, navigating challenges, and celebrating milestones. If you've been thinking about how to approach and manage a partnership with an influencer or other brand, don't miss this episode.
Read MoreWe're so excited to launch the brand new Jewellery Business Academy for 2025. This is a newly filmed year-long program starting in January, designed to support jewellery entrepreneurs at any stage of their business journey. In this episode we explore the evolution of the Jewellery Business Academy program from its roots in the Jewellery Business Bootcamp to now.
Read MoreRead Jess’s interview with Anna Sweet of This Story jewellery for the new book ‘Start and Grow a Profitable Jewellery Business’, in which Anna talks about how to use storytelling to connect with her audience and grow her jewellery business.
Read MoreRead Jess’s interview with established jeweller Alice Rivers Cripps of Posh Totty Designs about how she grew her jewellery business, which features in the new book ‘Start and Grow a Profitable Jewellery Business’.
Read MoreRead Jess’s interview with established jewellery Kate Wood about how she grew her jewellery business by selling wholesale, which features in the new book ‘Start and Grow a Profitable Jewellery Business’.
Read MoreRead Jess’s interview with successful handmade jeweller Sophie Arnott of Anvil & Ivy jewellery about how she built an effective website for selling her jewellery online for the new book ‘Start and Grow a Profitable Jewellery Business’.
Read MoreEstablished jeweller Sima Vaziry shares her wealth of experience when it comes to pricing in her interview with Jess, for the new book ‘Start and Grow a Profitable Jewellery Business.’
Read MoreJessica chats to successful handmade jeweller Elin Horgan about how she finds the balance between marketing and making in this short interview for Jess’s new book ‘Start and Grow a Profitable Jewellery Business.’
Read MoreBuilding a cohesive brand identity that connects is another essential element to growing a successful and profitable jewellery business. In this short interview Jess spoke with jeweller Rachel Whitehead to find out how she went about creating a beautiful brand identity for her handmade jewellery business.
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