Building Emotional Connection with Our Customers With Gina and Jack from Ivy and Pine Photography (podcast episode)
In this week's episode, host Kim Thomson speaks with Gina and Jack from Ivy and Pine Photography about the importance of building an emotional connection with our customers. Buying handmade jewellery (or any buying decision) is an emotional decision often justified with logic so being able to connect with our customers emotions is an important part of building a business that people want to shop with.
Listen now:
234: Building Emotional Connection with Our Customers
With Gina and Jack from Ivy and Pine Photography
In this week's episode, host Kim Thomson speaks with Gina and Jack from Ivy and Pine Photography about the importance of building an emotional connection with our customers. Buying handmade jewellery (or any buying decision) is an emotional decision often justified with logic so being able to connect with our customers emotions is an important part of building a business that people want to shop with.
They share their journey into wedding photography, the emotional impact of capturing weddings, and how building relationships and collaborations with other small businesses can lead to mutual success. The conversation also touches on customer service, pricing strategies, the role of social media, and the future of small businesses.
Takeaways
Customer service plays a significant role in the success of creative industries.
Building relationships with others can enhance business opportunities.
Collaboration is essential for small businesses to thrive.
Social media is a powerful tool for marketing and collaboration.
Pricing should reflect the true value of the work being done.
Networking can lead to valuable partnerships.
Learn more about Jewellers Academy
Jewellery Business Academy
Join a 1-Year programme from Jewellers Academy, for jewellers who are looking to grow their business.
The Jewellery Business Academy 2025 is designed to offer monthly training, support, community and connection to jewellers who are either in the process of starting their own business or those up and running who are looking to learn more about the trade and grow.
This year long program has been newly filmed featuring jeweller case studies, filming in their workplaces and refreshed content.
About Gina and jack
We’re Gina and Jack, a photography duo from Bristol, who’ve been inseparable since we met in the summer of 2017. When we’re not photographing, you can usually find us at a gig—our music taste spans from Metal and Pop Punk to Country—or out on an adventure with our dog Roo, whether it’s hiking, chasing waterfalls, or enjoying the beach. Our passion for photography began with film, and that continues to influence our editing style today. We keep things timeless with minimal edits, ensuring that photos look just as beautiful years from now. Our approach is laid-back, focusing on capturing genuine, natural moments with a few guided poses to put our couples at ease. It’s a privilege for us to be invited into someone’s life to capture their special memories, and seeing people love their photos is the reason we do what we do.
Instagram: @ivyandpinephotography
Facebook: @ivyandpinephoto
www.ivyandpinephotography.com