This week on the podcast we have an early Christmas present for you - free jewellery making courses. With something for everyone at every level from beginner to intermediate level jewellers, in silver, metal clay, wax and beading - there is bound to be a new creative project for you. Have a listen to find out more and choose your next jewellery making challenge.
Read MoreIn this week's episode, Jess and Anna discuss strategies for managing a jewellery business during the busy holiday season. They emphasise the importance of setting clear cut off dates for orders, effective communication with customers, and the potential of gift vouchers as last-minute gifts. The conversation also covers the significance of sending holiday emails and adjusting social media strategies to maintain engagement without overwhelming customers. Finally, they introduce the upcoming Jewellery Business Academy, aimed at helping jewellers grow their businesses in the new year.
Read MoreIn this episode of the Jewellers Academy podcast, host Anna Campbell chats with sales expert Anna Payne about transforming the way you think about selling and generating revenue for your jewellery business. If selling feels sleazy or uncomfortable to you, this conversation offers a refreshing perspective—one that frames sales as an authentic and service-driven process, not a pushy transaction.
Read MoreIn this week's episode, host Kim Thomson speaks with Gina and Jack from Ivy and Pine Photography about the importance of building an emotional connection with our customers. Buying handmade jewellery (or any buying decision) is an emotional decision often justified with logic so being able to connect with our customers emotions is an important part of building a business that people want to shop with.
Read MoreIn this week's episode, Jess introduces an exciting new online stone setting course covering double gallery claw settings, taught by master stone setter Scott McIntyre. This technique combines collet setting and claw setting to enhance the visibility and sparkle of the gemstone. This is a fantastic course designed for intermediate level jewellers with gemstone setting experience and you can hear more about it in the episode.
Read MoreWe're so excited to share that the Jewellery Diplomas are now open for enrolment for a 2025 start. In this week's episode, Jess and Anna provide an overview of the Diploma programs available, including updates and new content for the upcoming year. The conversation highlights the importance of community, mentorship, and the flexibility of online learning, as well as the tools and materials provided for students. Jess and Anna encourage listeners to attend open days and discovery calls to learn more about the programs and the growth that comes from committing to your learning.
Read MoreIn this weeks episode, jeweller Natalie Furlong shares her inspiring journey from a creative hobbyist to a successful jewellery business owner. She discusses her background in ceramics, the challenges she faced during her transition from ceramics to jewellery, and how the Jewellery Business Academy has supported her growth. Jess and Natalie touch on lots of important issues including the importance of following your passion, struggles with social media marketing, and the significance of community and accountability in entrepreneurship. She also offers valuable advice for aspiring jewellers and highlights her unique design philosophy.
Read MoreIn this episode, Anna Campbell and Jess Croft discuss their recent jewellery collaboration, the Good Girl Rebellion jewellery range. They share actionable advice on how to ensure a successful partnership covering essential tips such as finding the right collaborator, aligning your visions, maintaining respect and communication, navigating challenges, and celebrating milestones. If you've been thinking about how to approach and manage a partnership with an influencer or other brand, don't miss this episode.
Read MoreWe're so excited to launch the brand new Jewellery Business Academy for 2025. This is a newly filmed year-long program starting in January, designed to support jewellery entrepreneurs at any stage of their business journey. In this episode we explore the evolution of the Jewellery Business Academy program from its roots in the Jewellery Business Bootcamp to now.
Read MoreGot a passion for jewellery-making but not sure where to start? This week on the Jewellers Academy Podcast, Jess chats with Chloe Mayo and Anna Bonner, two inspiring students from the Foundation in Silver Jewellery course. Perfect for complete beginners, this mentor-supported online course lets you dive into silver jewellery making from the comfort of your home—complete with a tool and materials kit delivered straight to your door!
Read MoreIn this week's episode of the Jewellers Academy podcast, the Jewellers Academy team announces the opening of a new jewellery training school in Brighton, UK - set to launch in early 2025. The conversation highlights the exciting opportunities for students, the community atmosphere, and the various classes and events planned for the new space.
Read MoreIn this week's episode of the Jewellers Academy podcast, host Anna Campbell talks with Janine Friston of The Female Business Network. Janine shares 7 ways to increase visibility for introverted jewellers in business, covering how to show up on social media, how to get seen on Google, tips for face to face networking and more.
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This week on the Jewellers Academy Podcast, host Jess sits down with award-winning jeweller Anelia Kuprina to dive into the fascinating journey of her career. Anelia shares the powerful moment she fell in love with jewellery-making and how her education shaped the jeweller she is today. She reflects on her early experiences as a bench worker with prestigious jewellers in London’s West End and Hatton Garden, where she mastered essential skills like soldering, repairs, and remodelling. These formative years led her to compete—and win—at the renowned Goldsmiths’ Craft & Design Council Awards in both 2008 and 2009.
In this episode of the podcast, we at Jewellers Academy introduce our brand-new advanced stone setting classes, the Jewellers Masterclasses, designed for experienced jewellers ready to enhance their skills.
Read MoreJess is joined by jeweller and product photographer Karen Young. They discuss Karen's top 10 tips for getting great photos of your jewellery with your smartphone. Covering the basics like don't forget to clean your camera lens! They also cover lighting, equipment, how to plan your shots and more.
Read MoreThere are just 16 weeks until Christmas which is traditionally a busy time for jewellers. In this week's episode of the Jewellers Academy podcast, Jess and Anna Campbell discuss how to effectively prepare your jewellery business for the Christmas season, breaking down the actions by month sharing what to do and what not to do to have the best and most profitable Christmas yet.
Read MoreElin Horgan chats to Emma Stanton, a jeweller from Hove, East Sussex. Emma shares her journey into jewellery making, which began 19 years ago after taking evening classes. She discusses how her design process evolved from early inspirations, such as the sea, to focusing on shapes and textures.
Read MoreJessica Rose chats to Luke Brient, a jeweller who specialises in unisex jewellery featuring large gemstones and unique textures from sandcasting, shares his journey into the craft.
Read MoreKim Thompson chats to Katie Tovey-Grindlay, a social media and marketing coach with a unique journey. Katie shares how she transitioned from running a local dog walking and home boarding business to becoming a social media coach.
Read MoreJess and Elin Horgan delve into the art of wax carving, a technique used in jewellery making to create detailed designs that are later cast into metals like silver or gold.
The episode also highlights Elin's updated courses on wax carving, which include a Level 1 workshop covering basic ring and pendant making, and a Level 2 course focused on stone setting in wax.
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