Posts in Podcast
10 Mistakes Jewellers Make With Their Pricing (podcast episode)

Pricing your jewellery correctly is one of the most important—and challenging—aspects of running a successful business. In this episode of the Jewellers Academy Podcast, Jess breaks down the 10 biggest pricing mistakes jewellers make and how to avoid them.

From undercharging for your time to overlooking hidden costs, we cover the most common pitfalls that could be holding your business back. You’ll learn why comparing prices with competitors can be misleading, how discounting impacts your brand value, and why pricing is an ongoing process rather than a one-time decision.

If you’re ready to take control of your pricing, increase your profits, and feel confident charging what your work is worth, this episode is for you.

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SEO for Jewellers: How to Optimize Your Website with Aime Cox from Studio Cotton (podcast episode)

In this week's episode, Kim Thomson chats with Aime Cox from Studio Cotton about her journey as an entrepreneur, the importance of passion in business, and how to make SEO accessible and engaging for small businesses.

They discuss the power of SEO over social media, the significance of optimizing product descriptions, and leveraging trends for product collections. Aime also shares practical tips for enhancing online presence, including the importance of product descriptions, photography, and regular website updates.

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5 Top Tips for Making Sea Glass Jewellery with Kelly Twigg (podcast episode)

In this week's episode, I’m joined by Kelly Twigg, and we’re talking all things sea glass. She shares her top 5 tips including how to find the best pieces, different ways to set them, and the do’s and don’ts of drilling (because yes, sea glass can crack if you're not careful!). Whether you're just starting out or already working with sea glass, Kelly’s expert advice will help you take your designs to the next level. Plus, she spills the details on her brand-new sea glass jewellery course—currently at a special discounted price!

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Opening my Dream Jewellery Shop After Completing the Diploma in Silver Jewellery - with Alice Catherine Jewellery (podcast episode)

This week on the Jewellers Academy podcast, Jess is chatting with the amazing Alice of Alice Catherine Jewellery about her journey from total beginner to running her own thriving jewellery business on the Isle of Lewis, Scotland. Alice shares the highs and lows of building her brand, growing her team, and what it’s really like to run a jewellery shop in a remote location. We also dive into her experience with the Diploma in Silver Jewellery — how it shaped her skills and gave her the confidence to go pro. Plus, we talk about the power of community, mentoring, and the lessons she’s learned along the way. If you’re dreaming of turning your jewellery passion into a business, this episode is packed with wisdom and inspiration!

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Instagram Marketing Strategies for Jewellers with Lou Chudley of Spark Social (podcast episode)

In this week's episode, Elin Horgan speaks with Instagram specialist Lou Chudley about the evolving landscape of Instagram marketing in 2025. They discuss the importance of Instagram for small businesses, recent updates to the platform, the shift towards video content, and effective strategies for engaging with audiences.

Lou emphasizes the value of showing the creative process and encourages listeners to embrace video and stories to connect with their followers. Lou also discusses common mistakes to avoid and provides creative content ideas to engage audiences.

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Get Creative with Silver Metal Clay: Join Our Free 5-Day Challenge (podcast episode)

In this week's episode, Jess and Anna discuss the exciting world of silver metal clay, a versatile material for creating beautiful jewellery at home. They introduce a free five-day course designed for beginners, covering various techniques and projects, including personalized jewellery, embellishments, eco-friendly practices, adding gold, and finishing techniques. Metal clay is a really accessible way for making silver jewellery and offers so many creative possibilities. Listen now to find out more!

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mastering the art of advanced stone setting with scott mcintyre (podcast episode)

Ready to take your stone-setting skills to the next level?

This week on the Jewellers Academy Podcast, Jess sits down with master stone setter Scott McIntyre to dive deep into the precision, tools, and artistry behind advanced techniques—especially fishtail setting.

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How Much Should Your Spend on Your Jewellery Training? - How to Finance Your Diploma & Training (podcast episode)

In this episode of the Jewellers Academy podcast, Jess and Anna discuss the financial aspects of jewellery training, exploring how much one should invest in their education and the importance of continuous learning. They share personal experiences and insights on overcoming financial fears, the value of investing in oneself, and practical solutions for financing training, including payment plans and selling jewellery.

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Upskilling in Jewellery: The Power of Masterclasses for Learning Advanced Stone Setting with iain sainsbury (podcast episode)

In this week's episode of the Jewellers Academy podcast, jeweller Iain Sainsbury shares his journey from corporate career to full-time jeweller, covering his unique signature style that incorporates advanced techniques like sand casting and stone setting. He reflects on his experiences of the Jewellers Masterclasses, the importance of community support, and the motivation behind his creative process. Iain also delves into the challenges of learning new skills and the satisfaction that comes from overcoming obstacles and mastering jewellery making techniques.

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My First Term on the Silver Jewellery Diploma with Kelly Twigg of Willow and Twigg Jewellery (podcast episode)

In this week's episode, Kelly Twigg shares her journey from a part-time jewellery hobbyist to a dedicated jeweller enrolled in the Jewellers Academy diploma program. She discusses her initial experiences with jewellery making, the transition to self-employment, and the importance of learning new techniques to grow her business. Kelly highlights the supportive community within the diploma program, the various projects she has undertaken, and how the experience has reignited her creativity. She also emphasizes the value of sharing her journey through the Diploma Diaries, connecting with others, and the challenges and triumphs of being a jeweller.

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10 Things I Wouldn't Do If I Was Starting a Jewellery Business in 2025 with Jessica Rose (podcast episode)

In this week’s episode of the Jewellers Academy Podcast, Jess dives into the lessons she’s learned from years in the jewellery industry to share 10 things (actually it’s 11!) she wouldn’t do if starting a jewellery business in 2025.

Whether you’re just beginning your journey or already running a jewellery business, Jess’s insights offer valuable reminders and fresh perspectives on avoiding common pitfalls and focusing on what truly drives growth.

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Kickstart: 5 Days to Plan 2025 in Your Jewellery Business - Join the FREE Challenge with Jessica Rose (podcast episode)

In this week’s episode of the podcast, Jess, invites you to join the FREE Kickstart Challenge, a five-day program designed to help jewellers set intentions and goals for their businesses. On this course, you will set a vision and action plan for your business in 2025 as well as plan your revenue generating activities for bringing in the money.

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One Word, Big Impact: How to Choose Your Word of the Year for 2025 (podcast episode)

With another new year approaching, Jess and Anna talk about an alternative to New Year’s resolutions. Choosing a word for the year can set a positive intention for your year ahead and guide your actions and decisions. Anna and Jess talk about the words they have chosen for 2025 and reflect on words they’ve chosen in previous years and how they shaped their years.

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does it rain diamonds on jupiter? Test Your Jewellery Knowledge With Our Festive Fun Quiz 2024 (podcast episode)

Are you ready to test your knowledge about precious metals and jewellery making? Join us for this special festive episode, where the Jewellers Academy team members — Jessica Rose, Anna Campbell, Kelly Twigg, Emily Lisbeth and Barbara Yarde — quiz each other and you about all things jewellery. Grab a pen and paper, join in the fun and see how many correct answers you get! 

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10 Fun Things to Make over Christmas - Free Jewellery Courses for You (podcast episode)

This week on the podcast we have an early Christmas present for you - free jewellery making courses. With something for everyone at every level from beginner to intermediate level jewellers, in silver, metal clay, wax and beading - there is bound to be a new creative project for you. Have a listen to find out more and choose your next jewellery making challenge.

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How to Manage Socials and Your Jewellery Business Over the Christmas Holidays with Anna Campbell and Jessica Rose (podcast episode)

In this week's episode, Jess and Anna discuss strategies for managing a jewellery business during the busy holiday season. They emphasise the importance of setting clear cut off dates for orders, effective communication with customers, and the potential of gift vouchers as last-minute gifts. The conversation also covers the significance of sending holiday emails and adjusting social media strategies to maintain engagement without overwhelming customers. Finally, they introduce the upcoming Jewellery Business Academy, aimed at helping jewellers grow their businesses in the new year. 

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Selling as Service: A New Way To Look at Sales in Your Jewellery Business with Anna Payne (podcast episode)

In this episode of the Jewellers Academy podcast, host Anna Campbell chats with sales expert Anna Payne about transforming the way you think about selling and generating revenue for your jewellery business. If selling feels sleazy or uncomfortable to you, this conversation offers a refreshing perspective—one that frames sales as an authentic and service-driven process, not a pushy transaction.  

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Building Emotional Connection with Our Customers With Gina and Jack from Ivy and Pine Photography (podcast episode)

In this week's episode, host Kim Thomson speaks with Gina and Jack from Ivy and Pine Photography about the importance of building an emotional connection with our customers. Buying handmade jewellery (or any buying decision) is an emotional decision often justified with logic so being able to connect with our customers emotions is an important part of building a business that people want to shop with.

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Double Gallery Claw Setting - Learn from the Master Stone Setter Scott McIntyre (podcast episode)

In this week's episode, Jess introduces an exciting new online stone setting course covering double gallery claw settings, taught by master stone setter Scott McIntyre. This technique combines collet setting and claw setting to enhance the visibility and sparkle of the gemstone. This is a fantastic course designed for intermediate level jewellers with gemstone setting experience and you can hear more about it in the episode.

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Ready to Train as a Jeweller? Diploma Enrolment Now Open (podcast episode)

We're so excited to share that the Jewellery Diplomas are now open for enrolment for a 2025 start. In this week's episode, Jess and Anna provide an overview of the Diploma programs available, including updates and new content for the upcoming year. The conversation highlights the importance of community, mentorship, and the flexibility of online learning, as well as the tools and materials provided for students. Jess and Anna encourage listeners to attend open days and discovery calls to learn more about the programs and the growth that comes from committing to your learning. 

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