Instagram Marketing Strategies for Jewellers with Lou Chudley of Spark Social (podcast episode)
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In this week's episode, Elin Horgan speaks with Instagram specialist Lou Chudley about the evolving landscape of Instagram marketing in 2025. They discuss the importance of Instagram for small businesses, recent updates to the platform, the shift towards video content, and effective strategies for engaging with audiences.
Lou emphasizes the value of showing the creative process and encourages listeners to embrace video and stories to connect with their followers. Lou also discusses common mistakes to avoid and provides creative content ideas to engage audiences.
Listen to the podcast episode on the player below:
Takeaways from this episode
Instagram remains a powerful tool for small businesses.
The platform has evolved significantly over the years.
Recent updates include longer reels and a new grid format.
Video content is crucial for engagement and visibility.
Behind-the-scenes content resonates well with audiences.
Consistency in messaging is key to maintaining visibility.
Stories provide a way to connect with existing followers.
Engagement can be enhanced through collaboration features.
Embrace imperfection in content creation.
Experiment with different content formats to see what works. Building connections through stories is crucial for engagement.
Instagram users today are more sophisticated than ever.
SEO will become more important than traditional hashtags on Instagram.
Pay attention to insights to understand what content works.
Showcasing your creative process can elevate your content.
Transformation content resonates well with audiences.
Capture bespoke pieces before they are sold or gone.
You don't need to implement all Instagram features at once.
Stay calm and adapt to changes gradually.
about lou
Hi, I’m Lou Chudley, founder of Spark Social and I'm based in Bristol. I've been working with business owners since 2019 providing them with Instagram training and mentoring so that they can use Instagram to share their work, build engaged communities and to help them to grow their business. I offer training in group workshops and one to one, both in person and online.
In March, I'm running an online course called Instagram for Artists and Makers which you can find out more about here -
https://www.spark-social.co.uk/instagram-for-artists-and-makers
Lou on Instagram - @spark_social
Spark Social Website - www.spark-social.co.uk