One Word, Big Impact: How to Choose Your Word of the Year for 2025 (podcast episode)

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With another new year approaching, Jess and Anna talk about an alternative to New Year’s resolutions. Choosing a word for the year can set a positive intention for your year ahead and guide your actions and decisions. Anna and Jess talk about the words they have chosen for 2025 and reflect on words they’ve chosen in previous years and how they shaped their years.

Listen to the podcast episode on the player below:

How to Choose your word of the year

If you like starting a new year with a fresh perspective but don’t like the idea of resolutions then give this a try.

The idea is to choose one word that sums up what you want 2025 to be about for you. This word then becomes a theme for you and a tool for helping you make decisions.


Here are some words/ideas to get you thinking:

Joy

Present

Pivot

Determined

Happy

See

Believe

Easy

Renewal

Love

Discipline

Bold

Leader

Connect

Flourish

Shine

Hope

Journey

Transform

Seek

Courage

Be

Passion

Fearless

Prepare

Forward

Elevate

Engage

Quality

Strong

Success

Stubborn

Win

Health

Grow

Expand

Celebrate

Make

Learn

Bigger

Confident

Peace

Enough

Centred

Minimise

Maximise

Upgrade

Free

Brave

Change

Commit

Consistent

Design

Decide

Direct

Focus

Balance

Grit

Horizon

Hope

Network

New

Nurture

Outcome

Possible

Purpose

Calm

Strong

These are to get you started. Of course, you could pick something else!

 
 

How do I choose my word?

Think about your hopes and aims for 2025, both personally and for your jewellery business. Is there just one word or theme you can choose to sum this up?

If nothing is coming to you straight away it is a useful exercise to look through the list of words above and see which resonate with you. Write down a shortlist of words and then leave it aside for a while and come back to it.

Look again at the words and see which jumps out for you and represents your hopes for 2025. Often the right word will have a lot of different meanings for you and will be the obvious choice. If that’s not the case for you don’t worry! Let your unconscious mind have some time to process this and come back to your list later.



what words did Anna and I choose?

Do have a listen to this episode of the podcast (the player is above) as we talk about the words we chose for 2025 and for previous years.

Jess’ words of the year

2025 - for the business - action, personally - wellness

2024 - nurture

2023 - calm and creative

2022 - connect



Anna’s words of the year

2025 - rebel

2024 - together

2023 - easy

2022 - harmony


How to use your word

Once you have decided on your word write it down somewhere you can see it every day. You may even want to create a piece of art with it, buy a postcard with it on or make a piece of jewellery with it on.

In the busyness of day-to-day-life use the word as a touchstone - something to go back and look at regularly to ensure you’re on track and that what you are doing is moving you towards your goals.




I find choosing and using my word a very powerful way of shaping my year so I hope you will give it a try alongside me.


about anna

Anna Campbell is the part time Community Manager for Jewellers Academy and has worked with Jess since 2012. She runs her own business, Good Girl Rebellion and works as a Business and Mindset Coach helping women grow quit the day job income in their business and beyond. She co-hosts her own podcast Full Of Ourselves Podcast for female entrepreneurs. If you love learning through podcasts, give it a listen!