How to Manage Socials and Your Jewellery Business Over the Christmas Holidays with Anna Campbell and Jessica Rose (podcast episode)
In this week's episode, Jess and Anna discuss strategies for managing your jewellery business over the Christmas holidays so that you can take a break. They emphasise the importance of setting clear cut off dates for orders, effective communication with customers, and the potential of gift vouchers as last-minute gifts. The conversation also covers the significance of sending holiday emails and adjusting social media strategies to maintain engagement without overwhelming customers. Finally, they introduce the upcoming Jewellery Business Academy, aimed at helping jewellers grow their businesses in the new year.
Listen now:
236: how to manage socials and your jewellery business over the christmas holidays
With Anna Campbell and Jessica Rose
In this week's episode, Jess and Anna discuss strategies for managing your jewellery business over the Christmas holidays so that you can take a break. They emphasise the importance of setting clear cut-off dates for orders, effective communication with customers, and the potential of gift vouchers as last-minute gifts. The conversation also covers the significance of sending holiday emails and adjusting social media strategies to maintain engagement without overwhelming customers. Finally, they introduce the upcoming Jewellery Business Academy, aimed at helping jewellers grow their businesses in the new year.
Takeaways
Choose your cutoff date for orders to ensure timely delivery
Communicate clearly with customers about holiday schedules.
Taking a break during the holidays is essential for rejuvenation.
Set up auto-replies for emails to manage customer expectations.
Gift vouchers can be a great last-minute gift option.
Schedule holiday emails to maintain customer engagement.
Social media can be scaled back during the holiday season.
It's okay to take a complete break from social media.
Effective communication prevents customer anxiety during holidays.
The new Jewellery Business Academy offers valuable resources for growth.
Join the Jewellery Business Academy 2025
Learn more about Jewellers Academy
Jewellery Business Academy
Join a 1-Year programme from Jewellers Academy, for jewellers who are looking to grow their business.
The Jewellery Business Academy 2025 is designed to offer monthly training, support, community and connection to jewellers who are either in the process of starting their own business or those up and running who are looking to learn more about the trade and grow.
This year long program has been newly filmed featuring jeweller case studies, filming in their workplaces and refreshed content.