So you’re ready to start a jewellery business?
Yay! Go you.
This is such an exciting time. But with a long to do list of things to get done I know it can be a bit overwhelming. You might be worried about all the things you need to do to set up your business right. And you may be low key worried about all the things you don’t know that you don’t know.
Don’t worry, I’ve been there! And I really want to help you succeed so I’ve created the
Jewellery Business Starter Kit
Let’s Do your first year in business together…
If you are at the beginning stages of your jewellery business jouney and would love simple and effective support in how to:
Set up your jewellery business and start selling online
Attract your first customers
Start and build a social media following
Price your jewellery for profit and understand the principles of how to price your jewellery
Take great photos and videos of your work and business using your smartphone
And create a marketing plan for your first year
Then this programme was made for you.
if we haven’t met before, hi my name is jessica rose
I am the founder of Jewellers Academy and Jewellers Academy Brighton.
I remember the moment I wanted to start my own jewellery business. I was 19 and at a Christmas craft fair when I saw all of the jewellery creations there. For some reason, the fact that people make jewellery hadn’t occurred to me before! But as soon as it did I set about learning to make jewellery and I set up my first business. I sold beaded cocktail rings to boutique shops.
I ran a few successful jewellery businesses before I started teaching jewellery workshops in a local hall once a month. I realised I loved the teaching side so set up the London Jewellery School which became Europe’s largest jewellery training centre and I was fortunate to win some awards as a business woman.
I am passionate about supporting jewellers in learning not just making skills but also the business skills they need to run a profitable and sustainable jewellery business. One of my favourite things is to see the jewellers I work with go on to business success, building their own brands, opening their own shops and living life on their own terms.
Is that what success means for you too?
If you’re ready to set up your own jewellery business ready for success. Let’s have a look at how the Jewellery Business Starter Kit will get you there.
What is included?
Course 1: Starting a Jewellery Business in 20 days with Jessica Rose
Want my blueprint step-by-step guide to the fundamentals of starting your jewellery business from scratch?
Broken down into 20 bite-sized tasks to stop the overwhelm, each day for 20 days you will cover a new mini-topic with a task to complete. The goal is to get your jewellery business up and running within 20 days, although you can work through at your own pace and you get it all as soon as you enrol, no waiting.
Think of it as your very own checklist designed especially for jewellery businesses covering:
Choosing your business name, branding colours, logos and graphics, setting up your socials, registering your business, insurance, selecting your online platform, how to write product descriptions, starting your email list and more.
If you’ve already made a start on your business, this will help ensure you fill any gaps you have. If this is the start of your business, this avoids the pain of trial and error because why not skip straight to the things that work?
Course 2: How to Photograph Your Jewellery using a Smartphone with Karen Young
Every business needs great photography and videography to thrive. This is one of you main marketing tools but often when we’re starting out we can’t afford to outsource this to a professional photographer. Fortunately you don’t have to. You don’t even need to buy an expensive camera because if you have a smartphone you have what you need to take fabulous photos.
In this course you will learn how to take professional photographs and great video for social media with your smartphone. You will be taught by professional jeweller and jewellery photographer Karen Young. Karen does the majority of the photography you see for Jewellers Academy on our website and social media. She has years of experience specialising in capturing jewellery and making it look irresistible! Who better to learn from?
Course 3: Pricing Your Jewellery For Profit (2025 Update Edition)
Pricing your jewellery is a key skill in starting and growing a successful jewellery business. It is vital that you get this right from the start to ensure that you are making a profit in your business and you don’t just have an expensive hobby.
This comprehensive masterclass is not generic, it is specific to pricing jewellery and covers retail, wholesale and fine jewellery pricing. And yes, those are all different and pricing calculations need to take these differences into account.
This is a new pricing masterclass with Jessica Rose - updated for 2025 complete with a downloadable spreadsheet that you can use to calculate your prices.
Course 4: Selling your Jewellery Online - Marketing for your First Year in Business with Jessica Rose
Marketing your jewellery is the key to getting sales but it can be overwhelming to know where to start and where to spend your efforts in terms of marketing when starting a jewellery business. This course covers how to market your jewellery business in your first year in business with guides and step-by-step templates to help you get you initial customers and start building community around your brand.
How you will learn
Once you sign up you will get instant access to all the courses to work your way through at your own pace.
All of our courses come with a complete set of downloadable course notes to support your learning as well as your pricing spreadsheet set up for you to plug in your numbers and get the price right first time.
You can come back to the training any time you need but to keep momentum on your business growth our recommendation is to work through one course a month to complete it all within 4 months. This will help ensure that your business is growing.
Get Started...
Building a jewellery business is such an exciting journey and I am delighted to be part of your first year with you. Whether you want to go quickly or slowly we can all progress forward a little more each day towards building the business we want.
To get started join the course on the link below and get stuck into the training. I can’t wait to see your unique jewellery business flourish
frequently asked questions
I’m not in the UK. Is this relevant for me?
Yes! The Jewellery Business Starter Kit is for anyone starting a jewellery business anywhere in the world. The focus is on jewellers who handmake their jewellery and it can be from any material - from gold to silver, metal clay to beads, polymer clay to wax and anything else in between!
How much time should I devote to the program each week?
It is entirely up to you. We suggest that to keep the momentum going that you do one course per month so that you have completed it within four months. However, you get lifetime access so you can go at your own pace and slow progress beats no progress every time.
I’ve been in business for a few years. Is this relevant for me?
This Starter Kit is specifically designed for you if you are about to start a jewellery business or if you have recently started and want to ensure you have everything you need in place.
If you are in your second year of business and beyond, the Jewellery Business Academy is designed for you. It is the next step on from the Starter Kit.
The Jewellery Business Academy is a 1-Year programme from Jewellers Academy, for jewellers who are looking to grow their business.
Designed to offer monthly training, support, community and connection to jewellers who are either in the process of starting their own business or those up and running who are looking to learn more about the trade and grow.
The program runs from January to December and you can find out more about it and join the waitlist on the link below.