Welcome to the Jewellers Academy podcast

with Jessica Rose

Jessica is a serial jewellery business owner and the founder of multi-award-winning London Jewellery School and Jewellers Academy. Having helped over a million people learn jewellery making, she passionately believes anyone can have a successful business making and selling things they love. Find the first 100 episodes of the podcast here, each episode contains advice on launching, running and growing your jewellery or handmade business.

110: The Jewellers Retreat Reunion - One Year On

With Jasmine, Sally and Marketa

It’s been one year since we filmed The Jewellers Retreat, so in this episode, we’re catching up with the three jewellers who participated in the show. Sally Costen, Marketa Garne, and Jasmine Butler share an update on the ways their businesses and lives have changed in the past year. They also reflect on the biggest lessons they learned from completing the challenge and from completing the Diploma in Fine Jewellery.

109: Why I Love Teaching Jewellery Making

with Anna Campbell

What are the advantages of teaching jewellery making, and how do you know when you’re experienced enough to teach? Anna Campbell answers these questions and more in this episode, which is all about her experience as a jewellery making instructor. Anna is the community manager at Jewellers Academy, and she talks about overcoming imposter syndrome, building a connection with the broader jewellery making community, and seeing her jewellery business grow as a result of her teaching. Anna also shares a preview of our brand new course, “Teaching Jewellery Making.”

108: which foredom pendant motor should i buy? a jewellers guide

with Petra Cameron

Purchasing a Foredom pendant motor is one of the most important investments you can make in your jewellery business. But with so many different motor types, attachments, and confusing terminology, it’s difficult to know what to buy. In this episode, Petra Cameron of Metal Clay Ltd. shares a helpful guide to choosing a pendant motor. She describes the different types of motors, flex shafts, speed controls, and hand pieces, and she shares a basic list of the things every new jeweller should purchase.

107: Create a Winning Welcome Email Sequence - 5 Day Challenge

with Jessica Rose

When it comes to email marketing, getting started is often the hardest part. To help with that, we’ve created a free five-day challenge that guides you through the process of creating a winning welcome email sequence for your jewellery business. In this episode, Jessica Rose talks through the steps for each of the five days of the challenge. She also explains why email marketing is such a large opportunity for jewellers, and she shares some valuable tips for creating a great welcome sequence and optimising your emails for higher open rates.

EP106: Mid-Year Review and Preparing for Christmas Early in Your Jewellery Business

with Jessica Rose

It’s never too early to start planning for the holiday season as a jeweller! In fact, starting now can help you make sure you have enough time to complete your work in advance, so that when November hits you can focus most of your energy on marketing. In this episode, Jessica Rose walks listeners through the process of completing a mid-year review, and she breaks down the most important questions jewellers should start thinking about today in order to ensure a successful and low-stress holiday season. Whether it’s your first holiday season in the jewellery business or your tenth, this episode is full of practical takeaways!

105: £1000 Award to Grow Your Jewellery Business - JewelFund is Open

Meet Anna Sweet of This Story Jewellery

If you’re looking for ways to take your jewellery business to the next level — whether that looks like building a new website, hiring staff, or purchasing new tools — the 2022 JewelFund could help you reach your next business goal. In this episode, Anna Sweet of This Story Jewellery explains how winning a JewelFund grant helped her grow her business. Anna also describes the process of developing her unique style and building a loyal following on social media.

104: MAKING JEWELLERY BY THE SEA - MEET THE MENTOR

with Kate Arbon

Kate Arbon combines her love of precious metals and the sea to create beautiful, unique pieces for her brand, Kathryn Arbon Jewellery. Kate is also an excellent teacher who runs Sea and Silver Jewellery School and serves as a Jewellers Academy mentor. In this episode, Kate discusses her journey as a jeweller, from receiving metalsmith training to working for a goldsmith to deciding to start her own business. She also explains how she finds inspiration for her designs and shares some of the advice she gives to new jewellers about dealing with challenges and finding their own unique style.

103: Running a Wedding Jewellery Business

with Gail Florio of Florio Designs

There’s a large market for bridal jewellery and accessories, including everything from handmade bouquets to tiaras. In this episode, Gail Florio of Florio Designs shares her experience working in the wedding jewellery space. She explains the process for making her unique brooch and fabric bouquets and offers advice to other jewellery makers who are interested in the bridal business. Gail also discusses the lessons she’s learned about balance and time management while running her successful business, working a corporate job, and raising a daughter.

101: Why We Took the Leap and Joined the Diploma

with Jasmine Butler and Emma Brook

If you’ve ever wondered whether a Jewellers Academy diploma programme might be the right fit for you, this episode can help answer your questions. Emma Brook and Jasmine Butler are both students in our Silver Jewellery Diploma, and in this episode, they dive deep into discussing their experience with the programme. Jasmine and Emma explain what inspired them to enrol, share their time management tips, reflect on their favourite projects, and explain what they’ve learned about both the business and creative sides of jewellery making.

100: Stone Setting Tips from a Master Stone Setter

with Scott McIntyre

Stone setting is a difficult technique to master, but when you learn it well, it creates so many new opportunities. In this episode, master stone setter and Vanilla Ink founder Scott McIntyre discusses three different types of stone settings, the techniques and tools required to do them successfully, and other tips for building this complex skill set. He also shares a preview of some of the material we’ll cover in the Advanced Jewellery Diploma and explains what tools you’ll need for the programme.

99: Introducing the Advanced Jewellery Diploma: World Class Training for Jewellers

with Jessica Rose

For the first time ever, we’re excited to be offering an Advanced Jewellery Diploma for jewellers looking to build new technical skills, grow their businesses and further develop their signature styles. In this episode, Jessica Rose provides an overview of the projects, skills, and materials involved in the curriculum. She also shares a preview of the amazing mentors you’ll have the opportunity to learn from throughout the programme.

98: How and Why I Rebranded My Jewellery Business

with Kate Seow of Prosecco and Rubies

It’s natural for your business to grow and evolve over time, and as that happens, you may need to update your branding to reflect the changes. In this episode, Kate Seow describes her experience with rebranding Prosecco and Rubies to reflect her growing interest in bespoke fine jewellery. She walks us through the rebrand process from beginning to end and shares advice for anyone else who’s thinking about revisiting their business’ branding.

97: 10 Tips for an Eco-Friendly Jewellery Business

with Laura Jayne of Small Dog Silver

When you’re trying to make your jewellery business more eco-friendly, sometimes the changes that feel smallest can make a major difference. In this episode, Laura Jayne explains how she’s made her jewellery business, Small Dog Silver, more sustainable with 10 practical steps. If you’re interested in reducing your carbon footprint or minimizing waste, implementing one or more of these tips is a great way to get started!

96: i struggled to call myself a jeweller

with Ruth Hollick of Mayflower Bespoke Jewellery

Ruth Hollick started her jewellery business out of a desire to build something for herself in the midst of being a busy working Mum. But for a long time, she didn’t see herself as a real jeweller. In this episode, Ruth shares her story of creating Mayflower Bespoke Jewellery, moving forward in the midst of self-doubt, and not letting other people’s opinions hold her back. This episode is full of inspiration, no matter what stage you’re at in your jewellery making journey!

95: 5 ways to be a vegan jeweller

with Leila with Lilac Tree

Have you ever thought about making your jewellery business more sustainable? In this episode, Leila from Lilac Tree shares five areas she’s focused on in order to make her jewellery business vegan and work toward a net-zero environmental impact. Whether you’re interested in eliminating animal products from your process or just want to reduce your environmental impacts, this episode is full of simple, practical steps to help you get started. 

94: What I Learnt About Instagram Reels from Doing a 30-Day Challenge

with Anna Campbell

If you’re not creating Instagram reels, you’re missing a great opportunity to reach new audiences and grow your following. In this episode, Anna Campbell breaks down the basics of Instagram reels and explains how posting 30 reels in 30 days helped her grow her business. She also shares her 10 top tips for creating engaging, fun reels for your jewellery business.

93: Should I Sell on Etsy?

with Jess Van Den

Do the pros of selling on Etsy outweigh the fees they charge? In this episode, Jess Van Den discusses the recent fee increase for Etsy sellers, and she explains why she still recommends the platform. Jess is the owner of Epheriell Jewellery and also helps other creative business owners as the founder of Create & Thrive, so she has so much valuable expertise to share. She discusses her best tips for setting your prices, optimizing your Etsy shop, and managing your time as a new business owner.

92: 10 Tips to Get Started Selling Your Jewellery In Shops and Galleries

with Jessica Rose

Are you ready to start selling your jewellery in shops and galleries? This is the episode for you! Jessica Rose shares the 10 basic steps for preparing to sell in a shop, building relationships with buyers and shop owners, and navigating contracts and payment. She also offers some practical advice and personal stories about small steps she has taken that have helped her sell her jewellery more effectively.

90: 5 Ways To Promote Your Jewellery Business this Mothers Day

with Jessica Rose

Mother’s Day is just around the corner, and it offers a great opportunity for jewellery makers to market their businesses and build deeper connections with their customers. In this episode, we talk through five simple strategies you can use to promote your jewellery for Mother’s Day. Even if you don’t have time to put these in motion for 2022, it’s never too early to start planning for future promotions, and most of this content can be reused from year to year!

90: Being a jeweller on a small island

with Nisha Doughlin

Nisha Doughlin is on a mission to empower other women with her jewellery making, as the owner of Metah Designs and a teacher who’s committed to helping other girls and women in Trinidad find new opportunities through jewellery making. In this episode, Nisha shares her story of building a jewellery business and she explains her process of transitioning into working with silver.

89: Meet the Mentor: Zoe Leavy from Honey Bee Design

Zoë Levy has over 20 years of jewellery making experience, but it wasn’t until she joined the Jewellery Business Bootcamp in 2018 that she decided to turn her hobby into a career. In this episode, Zoë shares her story of becoming a full-time jewellery maker while also raising her kids and learning to run a business. Zoë also talks through her design process and explains how her style has evolved over the years.

88: How I grew my jewellery business

with Raissa De Guzman

Just when Raissa de Guzman decided to turn her lifelong love of jewellery into a business, the pandemic started. In this episode, Raissa shares her story of building a business over the past two years. She also talks about her experience with the Jewellery Business Bootcamp, and she gives advice to other jewellers who are looking for ways to improve their content marketing.

87: Don’t let your fears get in the way of your dreams: Making The Leap to a Full-Time Jewellery Business

with Helen O’Connor

How do you know when it’s time to turn your jewellery business into a full-time job? In this episode, Helen O’Connor shares the six-point plan she used to build the confidence and skills she needed to start making jewellery full time. She also talks about the power of affirmations and explains how she discovered her unique jewellery style and specialty. Wherever you are in your jewellery business journey, this episode has great insight and inspiration!

86: From Complete Beginner to Professional Jeweller in 1 Year

with Tanya Pepper

We always share that our diploma programme is open to everyone, but what is it actually like to join as a total beginner? In this episode, Tanya Pepper shares her experience of signing up for our online diploma programme and learning enough to launch her own jewellery business, Estelle Jewellery Designs. She opens up about the challenges she faced and talks about the incredible community she was able to build with her mentors and fellow students. If you’re considering enrolling in one of our programmes, this episode is full of useful information!

85: What Makes A Successful Jewellery Business in 2022

with Jessica Rose

What goals have you set for yourself in 2022? Whether you’re looking to grow your business or launch a new one, this episode can help! Jessica Rose shares her top tips for jewellery makers and breaks down some of the keys to success for small business owners looking to market their businesses, build connections with customers, manage their inventory, and more.

84: A Jewellery Degree Vs a Jewellery Diploma

with Hayley Kruger

So you’ve decided you want to pursue a career in jewellery: Now what? In this episode, Jewellers Academy Mentor Hayley Kruger shares her best advice for people who are interested in jewellery making. She also breaks down the differences between a jewellery making degree and a diploma programme and shares some practical pros and cons to help you choose between the two paths.

83: Experience of a Fine Jewellery Diploma Student

with Tori Foster

When Tori Foster was looking to challenge herself and take her jewellery skills to the next level, she decided to enrol in the online Diploma in Fine Jewellery. In this episode, Tori discusses her experience with the programme, and she explains how investing in her skills has helped her as a business owner. She also shares some practical time management tips and advice for anyone who’s considering enrolling in one of our diploma programmes.

82: Where Do You Want to Be a Year From Now - Make 2022 the Best Year Yet

with Jessica Rose

Are you hoping to take your jewellery making skills to the next level in 2022? The Jewellers Academy diploma programs can help you get there! In today’s episode, Jessica Rose answers some frequently asked questions about the silver jewellery and fine jewellery online diploma courses, and she offers encouragement to anyone who wants to invest in themselves and their business but is scared to take the leap.

81: The Jewellers Retreat - Meet The Jewellers

With Sally, Marketa & Jasmine

In this episode, we’re talking with the three stars of our new TV show, “The Jewellers Retreat!” Sally, Marketa, and Jasmine tell their stories of falling in love with jewellery making, and they share insider information about what it’s like to complete a jewellery making challenge and film a TV show. They also discuss their unique processes for designing new pieces. 

80: We made a TV show for jewellers - The Jewellers Retreat - LIVE Wed 22nd Dec 8pm

The secret is out; we’ve made a TV show! In today’s episode, my fellow producer of the show Anna Campbell and I break down everything you need to know about “The Jewellers Retreat,” which premieres live on YouTube this Wednesday at 8 p.m. GMT. We also share some fun behind-the-scenes insight into the making of the show, so you won’t want to miss this episode!

78: Managing Anxiety and Perfectionism in a Jewellery Business

with Karen Smith

Karen Smith struggled with anxiety her whole life, but she didn’t realize she could do something to manage it until she started therapy during art school. Now, Karen is the owner of Metallium Jewellery, and she teaches jewellery making classes. In this episode, Karen opens up about the ways anxiety and perfectionism have impacted her career, and she shares some of the best strategies she’s found for coping with her anxiety and equipping her students to do the same.

77: Instagram Sales Plan for Christmas - 25 Daily Prompts for December

Marketing your products on social media can play a key role in growing your business, especially around the holidays. But how do you come up with ideas for content to post each day? If you’re struggling to create social media content for your business, you’re in the right place! In today’s episode, we’ll discuss a complete Instagram sales plan for the month of December, including post ideas for each day leading up to Christmas.

76: Remodelling Jewellery and Heirloom Re-designs

With Chloe Michell

Many jewellers see remodelling as a daunting task, but for Chloe Michell, it’s an opportunity to create something especially meaningful for her customers. With Chloe Michell Jewellery, she works one on one with customers to create beautiful bespoke commissions and heirloom redesigns. In this episode, Chloe shares her story of creating Chloe Michell Jewellery and learning to create beautiful heirloom redesigns. She also describes her approach to remodelling and offers some helpful advice to other business owners.

75: Which Kiln Should I Buy? A Guide for Jewellers

with Petra Cameron

Whether you’re a new jewellery maker or want to take your skills to the next level, buying a great kiln is one of the best investments you can make. Petra Cameron of Metal Clay Ltd. knows this from experience; she started making jewellery in her guest bedroom several years ago and has since grown Metal Clay into a successful supply company. In this episode, Petra joins us to discuss everything you need to know when purchasing a kiln, along with some important safety tips.

74: The Joy Of Enamelling for Jewellers

With Michelle Leaver

If you’ve ever wanted to add beautiful colour to your jewellery designs with enamel, Michelle Leaver of Michelle Leaver Jewellery can show you a thing or two. A gifted enameller for over 30 years, thriving business owner, and teacher at the London Jewellery School and Jewellers Academy, she shares with us her top 10 tips (and more) for getting started with enamelling.

73: Running a Jewellery Business with ADHD or Processing Differences

with Kim Thomson

Kim Thomson is a silversmith, talented jewellery tutor, and the owner of Make It With Kim. An artist from a young age, Kim earned a silversmith degree at university—where she first discovered her diagnosis of dyslexia and Irlen Syndrome. When she learned that she processed the world a little differently than others, it changed everything. In this episode Kim opens up about her experience discovering and living with her processing differences and shares how you can use your unique way of processing to benefit yourself.

72: Leaving My Job to Start a Jewellery Business in the Pandemic

With Nadia Thomas

It takes a certain kind of gumption to start a business in the middle of a pandemic, and Nadia Thomas of Chamarel Designs has it. Nadia first turned to jewellery making as a form of creative therapy in 2014. After enrolling in the London Jewellery School, she gradually turned her hobby into something more profitable before taking the leap, leaving her job, and launching her very own business in the thick of the pandemic. In this episode, we talk about how the challenges and limitations of the pandemic inspired her to find a way to make things work and what kept her inspired along the way.

71: Getting Great Photos Of Yourself - Planning A Brand Photo Shoot

With photographer Vicki Knights

High quality photos are a must-have when it comes to building a strong brand presence. But for some, the idea of getting in front of the camera can make you want to run and hide. We’re joined by Vicki Knights, a leading family and branding photographer based in Surrey, to learn about why you need great photos of yourself and your products—and how to get them!

70: jewellery that could save your life

with Tanya Butler from Butler and Grace

Tanya Butler is the founder of Butler and Grace. They make medical and ID bracelets - bracelets that could actually save your life! They also make personalised jewellery. Tanya was a winner of the Jewel Fund last year, we are so glad she’s joining us today.

067: I grew my jewellery business to over 650 sales on etsy

with Dee Young

You don’t have to “do it all” to launch a successful business—and Dee Young of NaturebyDay is living proof. A veteran member of Jewellers Academy, Dee has successfully grown her nature-inspired jewellery business from the ground up while finding a work-life balance that fits her lifestyle. In this episode, we chat about how she’s made over 650 sales through Etsy alone, the importance of having a community, and how she uses the Jewellers Academy membership to her advantage.

066: 5 essential ingredients for a successful jewellery business

with Anna Campbell

Does success in your jewellery business feel like a pipedream? Running a profitable business takes hard work, but it’s simpler than you might think! In this episode, I speak with Anna Campbell, Community Manager at Jewellers Academy and a successful jeweller, teacher and psychology lecturer as we walk through the five essential ingredients to a thriving jewellery business.

065: Creating a killer jewellery collection

with Barbara Yarde

Barbara Yarde is a contemporary fine jeweller. She is a teacher with us at Jewellers Academy and is one of the mentors for the Diploma program. She makes incredible jewellery and today we’re talking with her about how to build a jewellery collection.

064: Filigree Is My Therapy - Interview with Jeweller and Filigree Artist Michelle Lierre

On the podcast this week I’m joined by jeweller Michelle Lierre - founder of Lierreworks. Michelle specialises in filigree jewellery and is also a mom to three little people. We’re talking today about her journey and the work that she does - join us as we jump in!

063: 5 top content ideas for Instagram (or any social media)

with Jessica Rose

If you’ve ever struggled with content on Instagram or any of your social media channels, you are not alone. Social media can be fun but it also can feel overwhelming. This week on the podcast I’m sharing some ideas for different types of content you can share on your social media as well as how to plan and get ahead.

062: TAKING THE FEAR OUT OF GOING LIVE ON YOUR SOCIALS WITH JESSICA ROSE

This is something most of us can relate to - the idea of going LIVE on your socials can bring a feeling of terror. And it doesn’t need to. Let’s talk about how to make it a nice experience for you and for your customers because going LIVE is really important!

061: mastering pinterest in 2021

with Sally How

Sally How is a jeweller and the founder of How Fine Designs. She is also a Pinterest expert and you may remember her from episode 11 of the podcast. Sally is joining us again this week on the podcast to share some updates on using Pinterest and is generous in sharing her knowledge of how to use it to grow our businesses.

060: GROW YOUR INSTAGRAM FOLLOWING -

10 INSTAGRAM STORY IDEAS

with Jessica Rose

Instagram is one of my favourite social media platforms for jewellers to get noticed and make sales. There is so much you can do on Instagram so in this episode I am focussing on Instagram stories and 10 story ideas for your jewellery business. Grab a pen and paper and get thinking about how these ideas will work for you.

059: Start with the end in mind - getting clear on your vision for your jewellery business

with Jessica Rose

When you’re thinking about the growth of your business and where you want it to go it is crucial to start with the end in mind. This concept is borrowed from one of my favourite books - The 7 Habits of Highly Effective People by Stephen Covey. In this weeks podcast I talk about what you need to consider when you are wanting to grow, the difference between spending and investing in your business and what you need to ask yourself before making any decisions on your next steps.

057: All that glitters BBC2 - meet the quarter-finalist

with Lee Appleby

Jeweller Lee Appleby was a quarter-finalist on the All That Glitters show on BBC2. This week on the podcast I am sharing an interview with Lee, a jeweller who hand makes all of his jewellery. He works in silver, gold, platinum and palladium. His business motto is “make your ideas come to life”, which is a lovely way to look at jewellery.

056: JEWELFUND IS NOW OPEN / £1000 GRANTS FOR JEWELLERS INTERVIEW WITH JULIE NICAISSE, WINNER IN 2020

Today I am joined by Julie Nicaisse, a winner of JewelFund 2020. JewelFund is a grant program that I set up in 2018 and each year I award grants of £1000 to jewellers along with one to one mentoring/business coaching. It’s a way for me to support jewellers and help them get to the next level. I love this part of my job as I get to work with some incredible jewellers and I’m excited to share that JewelFund 2021 is now open for applications. I’m excited to have Julie here to share her experience of growing her jewellery business, what she spent her grant on and her advice on applying

055: Five Things I wish I had known before starting my jewellery business

with Jessica Rose

On the podcast this week I’m sharing the five things I wish I had known before starting my jewellery business. The real secret is that you don’t need to know anything before you start, you can just start. You will figure it out! But there are things that you learn along the journey and had I known them beforehand I would have made fewer mistakes and been more confident. I hope you can learn from these.

054: Interview with Fiona Humberstone aka the Brand Stylist

This week on the podcast I’m sharing an interview with Fiona Humberstone aka the Brand Stylist. Fiona is the authority on branding and we talked about her expert advice on branding for jewellers.

Whether you have a business now or are thinking of starting one this interview is sure to give you some food for thought.

053: Taking time off in your jewellery business

with Jessica Rose

On the podcast this week I am sharing about taking time off in your jewellery business. As someone who has experience with burnout, I know how important this issue is. As jewellers, we are often self-employed and that means we need to be more mindful of our own time and boundaries, including taking time off to relax and recharge. Let’s talk through how to be intentional about the time we take off and make good use of it.

052: MAKE WHAT YOU LOVE - FROM PERSONAL TRAINER TO THRIVING GOLDSMITH

With Sonny Bailey-Aird

This week on the podcast I’m joined by jeweller Sonny Bailey-Aird. You may know Sonny as a contestant on the All That Glitters jewellery show on the BBC. Sonny is a self-taught goldsmith who runs his own business and creates one-of-a-kind pieces of fine jewellery.

051: How to manage stock in your jewellery business with the Resilient Retail Club

With Catherine Erdly

I am joined on the podcast this week by Catherine Erdly from the Resilient Retail Club. We’re going to be discussing how to effectively manage stock in your jewellery business. Catherine has been in the retail sector for two decades working with household names as well as independent start-ups. She is also a contributor for Forbes and has spoken at a number of trade shows.

050: Kim Styles Jewellery - All That Glitters BBC2 - meet the contestant

with Kim Styles

It’s episode 50! And for this milestone episode, I am excited to share with you an interview with Kim Styles of Kim Styles Jewellery. You may know her as a contestant from the first series of All That Glitters on BBC 2. We are going to get insight into Kim, her experience on the show and her jewellery. She has a strong style of floral, sculptural jewellery and this will be a fun conversation!

49: Nicola Lillie Designs - All That Glitters BBC 2 - Meet the Contestant

with Nicole Lillie

On the podcast this week I am joined by Nicola Lillie from Nicola Lillie Designs. She is a contestant on the BBC2 jewellery competition All That Glitters and her jewellery business has a very distinct signature style. We are going to discuss her business, her jewellery making journey and her experience on the show.

048: Outsourcing in your jewellery business - using a remote bench assistant

with Sarah Stanford

Have you ever wondered about how to go about employing a jeweller to work in your business? If so you will find this weeks episode of the podcast very interesting as I am joined by Sarah Stanford to talk about outsourcing in your jewellery business - specifically using a remote bench assistant. Sarah has an incredible business and also supports jewellers by being an external bench jeweller. As our businesses grow we can’t do everything and this is a great opportunity for a growing business!

047: Want more sales in your jewellery business? A simple marketing plan that works!

with Jessica Rose

This week on the podcast I talk through a simple and effective marketing plan for your jewellery business. This is an important topic - creating a marketing plan is a great idea and something we need to do, but I know it can feel overwhelming. Today we’re going to talk through a streamlined, focused plan that works and will get you results!

046: the gold polisher

with Stephen M Goldsmith

Our guest on the podcast this week is Stephen M Goldsmith - a master polisher with a popular book on the topic. He has worked with some incredible names including Theo Fennell and the Royal Mint! We will also talk about polishing techniques and hear some of the common mistakes to correct. Stephen has more than fifty years of experience and he loves sharing it with the next generation of jewellers and polishers.

045: Naming your jewellery business with Jessica Rose

This week on the podcast I’m sharing some thoughts on advice on what to name your jewellery business. This is a question that comes up frequently and some jewellers can get stuck in indecision so here are some tips to help you

043: Five reasons to invest in yourself (with no guilt!)

With Anna Campbell

This week on the podcast I’m joined by Anna Campbell. I don’t know about you, but I know it’s good to invest in myself - though sometimes that comes with some guilt. We want to be able to grow and let go of that negativity. Anna is our community manager at Jewellers Academy and has trained in psychology as well as jewellery making. She has a wealth of knowledge and we hope you join us to discuss this important issue.

042: Brexit for Jewellers / How to Sell to the EU

with Karen Young

This week on the podcast we are joined by Karen Young, to talk about a very important topic - What do we do as jewellers now that Brexit has happened? This topic can feel overwhelming but we are here today to give some guidance. New legislation can be a little scary but things always settle down and we can figure it out together.

041: Diploma in Silver Jewellery - A Student’s Perspective

with Sarah Wilson

Sarah Wilson is one of our students in the Diploma in Silver Jewellery. She is joining us today to talk about her jewellery business and what it’s like being a student in the Diploma. She makes lovely jewellery inspired by nature and we’re glad to have her join us for this conversation!

039: Hallmarking in 2021 with the Goldsmiths’ Company Assay Office London

This week on the podcast I’m excited to welcome guests from the Goldsmiths’ Company Assay Office in London. A few weeks ago we asked you for your questions for the assay office in our Facebook group. Thank you to all those that shared their questions. We’re going to be talking today about hallmarking and answering some of your questions about this topic.

038: SELLING ON ETSY / HOW TO KICKSTART YOUR ETSY STORE

with Jess Van Den

This week on the podcast and I’m talking to Jess Van Den. A self-employed silversmith, she has been making jewellery since 2008 when she started selling jewellery as a hobby and then turned it into a full-time business in 2010. She specializes in working with eco sterling silver wedding rings. She works out of her solar-powered home in Australia and she has a lot to teach us about selling on Etsy.

037: interview with author of F**K work let’s play: do what you love and get paid for it

with John Williams

This week on the podcast I’m joined by John Williams, founder of The Ideas Lab - a company that has helped thousands of people find something they love, get started and make a living with it. He is the best-selling author of the book Screw Work, Let's Play. His newest book is called F**k Work Lets Play: Do what you love & get paid for it and we’re excited to have him join us today!

036: MEET THE MAKER METAL CLAY ARTIST AND FOUNDER OF CRAFTWORX STUDIOS

with Tracey Spurgin

This week on the podcast I’m talking with Tracey Spurgin, qualified senior art clay and precious metal clay instructor. Tracey runs Craftworx Jewellery School which specialises in metal clay. She is also a guest designer on Jewellery Maker TV, has more than 20 years of experience and we’re lucky to have had her teach a workshop at Jewellers Academy as well.

035: Anti-Copying in Design

with Dids MacDonald

Do you wonder how to protect your jewellery designs? Want to know what a trademark is and if you need one? Whether your work is copyrighted?

This week on the podcast we have a special guest who can help!

Dids Macdonald (OBE) is the Chief Executive of Anti-Copying in Design (ACID) - a membership organization that exists to support designers in their design and intellectual property. If you’ve ever been copied, worried about copying someone else or had any questions, they can help! I asked her the questions you ask regularly so I know you are going to find this episode very helpful!

034: How I had 400+ Sales in My Jewellery Business Last Year

With Carol Harding, Silver Coast Jewellery

This week I am joined by Carol Harding of Silver Coast Jewellery. Carol is a long time Jewellers Academy member and Bootcamper. Carol is super inspiring - she has a positive attitude and has turned struggles into something positive. I am excited to share her story today.

033: THE JEWELLERY BUSINESS BOOTCAMP - GROWING A PROFITABLE, SUSTAINABLE BUSINESS FROM YOUR PASSION

with Jessica Rose

This week we’ll be talking about the Jewellery Business Bootcamp. This is something we run every year to set you up for success in the year ahead. It is designed to support you in your jewellery business growth. If you want jewellery to be your career, this Bootcamp is for you. Join me as we talk more about it!

032: WRITING A ONE-PAGE BUSINESS PLAN FOR YOUR JEWELLERY BUSINESS

with Jessica Rose

This week we’re going to be talking about how to create a one-page business plan for your jewellery business to bring about success and growth in 2021. I do this at the start of every year in my business and it’s one of my favourite tools. It’s a very simple tool to use as a vision setting exercise.

028: simple tool for evaluating your year in your jewellery business

with Jessica Rose

Today we’re going to be evaluating your year in your jewellery business. 2020 has been a year of curve balls and massive change, so it’s more important than ever to evaluate things. That way you can go into 2021 with insight and knowledge to start fresh. This is a simple tool, so grab a piece of paper and let’s dive in!

027: crowdfunding for your handmade business

with Rebecca Wilson

Today I’m joined by Rebecca Wilson - a jeweller, ceramic artist and talented business person. Rebecca has successfully used crowdfunding campaigns to raise awareness and funds for her business. She spoke to me about her experience and recommendations for a successful campaign

026: launching a jewellery business alongside a full time job

with Kerry from Thorn and Claw Jewellery

This week I talk to Kerry, founder of Thorn and Claw Jewellery. Kerry has a very inspiring story and talks about setting up a business while working full time, developing an identity as a jewellery and lots more.

024: inside the world of metal clay

with Julia Rai

Meet Julia Rai, one of my very first jewellery teachers. For anyone who doesn’t know what metal clay is or if you do and are as hooked on it as me this is the episode for you! We’re going to be diving in to all things related to this topic as well as Julia’s journey into jewellery making

023: 10 tips for writing amazing copy for your jewellery business

with Rachel Smith

Do you struggle with writing for your business, whether an email to your customers, a listing for your website, your about page? It can be hard to know what to write and how to structure what you want to say.

Well, this week on the podcast I'm joined by Rachel, founder of The Copy House. Rachel is a copywriter and proofreader who has been working in this area for 15 years and has worked for many different kinds of companies so she has some great tips for us - get a pen and paper ready as you're going to want to take notes!

020: CREATING GIFTABLE ITEMS IN YOUR JEWELLERY BUSINESS

with Jessica Rose

Christmas is fast approaching and jewellery makes an incredible gift. This is a huge opportunity for jewellers, many get 75%-90% of their sales in the final quarter of the year so if you’ve struggled with sales this year, do not lose heart! In this episode I share lots of tips for ensuring your business is ready to make gift sales

019: INSIDE THE WORLD OF GEMS AND GEM CUTTING

with Fiona Haines of Wise Fig Jewellery

I am joined this week by Fiona Haines of Wise Fig jewellery. Fiona shares about her fascinating career, retraining in jewellery and her advice for anyone interested in studying gemstones and gem cutting.

018: FROM ANXIETY TO CALM FOR JEWELLERS

with Mireille Najm

This week I’m joined by Mireille Najm. I have worked with Mireille for a while as she is the manager of the London Jewellery School and head of our new online Diploma courses at Jewellers Academy. The topic is one we can probably all relate to - going from anxiety to calm. Join us as we tackle this topic.

016: selling jewellery online

with Alexis Sanghera of Bonnie Magpie

This week I am joined by Alexis, the founder of the jewellery brand Bonnie Magpie. Alexis has a successful business and is doing all the things I support all jewellers in doing so dive in to learn about her business.

015: 12 emails to send to your list

with Jessica Rose

Right now, email marketing is the most effective way to sell your work online and to build a community. There’s nothing like email, so if you haven’t started or are quite new there is so much potential there! Join me as we talk through this topic.

014: Award winning design with the clerkenwell jeweller

with Sally Costen

Today I'm joined by Sally Costen aka The Clerkenwell Jeweller. Sally started her career as a graphic designer and retrained as a jeweller at the London Jewellery School. She is an incredible jeweller who regularly enters and wins jewellery design awards. In this episode, I talk to her about her career, why she enters competitions, how you can replicate this success for your business and the value behind it.

013: Feel the fear and do it anyway

with Hayley Kruger

Joining me on this weeks podcast is jeweller Hayley Kruger. Hayley has been in the jewellery industry for many years and as a jeweller she has a diverse business working with customers and commissions, teaching and television work. In this episode we talk about her career as a jeweller and focus on the issue of fear and imposter syndrome and Hayley’s take on how to manage it.

011: Pinterest for Jewellers

with Sally How

This week I’m joined by jeweller Sally How to talk about how to use Pinterest successfully for jewellers. Sally is the founder of her jewellery business How Fine Designs and she has reached nearly 300,000 monthly viewers on Pinterest. She shares her expertise and tips on using Pinterest to drive traffic to your website

009: 10 Mistakes jewellers make with their branding (and how to fix them)

with Emma René

My guest this week is Emma René who joins us to talk about the 10 mistakes jewellers make with their branding and how to overcome those mistakes. Emma and I have worked closed for the past few years. She’s an award winning Art Director who has had a long career in advertising. She took some time out to raise a family and now works part time as the Digital Marketing Coordinator for Jewellers Academy. She also runs her own jewellery label - Narratorium.

008: jewellers of colour - a proactive response to racism in the jewellery industry

With Banita Mistry

This week we’re joined by Banita Mistry the founder of @Jewellers_of_Colour an Instagram community connecting Black, Asian and Ethnic Minority Jewellers to share stories, resources and opportunities. This year there has been a real awakening about what is going on in the world and how we can move towards more positive change. I talk with Banita about the jewellery industry specifically and how we can move toward a better, more integrated future. 

007: MEET THE JEWELLER - GOLDSMITH STELIOS KARANTONAS

This week we’re joined by Stelios Karantonas who is a trained goldsmith. He trained in Greece before moving over to London to set up his workshop. He has his own jewellery brand and is a very knowledgeable and talented jeweller. Today he shares about his journey to becoming a jeweller.

004: how to turn your offline business into an online business

With Jessica Rose

So much is changing right now about how we work. Many of us have a business selling jewellery face to face, whether that’s at craft markets, jewellery parties, in shops etc but now we’re looking at how to pivot to have a strong online offering. Join me in episode 4 of the podcast as I talk about some of the top tips for taking your business online by building on the business you already have.

003: Ethical gemstones: what are they and where to buy them

With Stuart Pool

Stuart is a specialist in responsibly-mined and fully-traceable coloured gemstones, mainly sourced directly from mines in Sri Lanka and Tanzania. Join us for this fascinating and enlightening conversation about what ethical practice is when it comes to gemstones, how we as jewellers can be sure the gems we buy are ethically sourced and more.

002: a positive response to change: mindset shifts

With Anna Campbell

The only inevitable thing in life is change. So how do we deal with it? Join me in conversation with jeweller and teacher Anna Campbell. Anna started her career as a lecturer in Psychology and brings her unique background in psychology with her knowledge of working with creative business owners to discuss mindset shifts, being kind to ourselves, the power of gratitude and much more.

001: Instagram for your handmade business

With Jessica Rose

This podcast is to help any designer, jeweller or handmade artist to grow a thriving business, to be able to support yourself through this passion craft you have and the learn about jewellery making. This is our first episode and we’re talking about how to use Instagram to grow your handmade business - a topic I am particularly passionate about. Join us as we kick off this podcast and dive into some practical tips for using Instagram.