5 things you can do when your jewellery business is quiet
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All businesses go through high and low sales points, it can be easy to start to worry if you are going through a quiet phase but you can use this time wisely. Get yourself prepared for the busy months coming up or cross of some of those tasks that you never seem to have time for! Here are 5 things you can be working on in the quieter months.
5 things to do when its quiet in your jewellery business
Create a new collection - use your time to come up with some fresh ideas, you might like to experiment with some new techniques or work on some prototypes.
Course: Jewellery Design and Rendering
Podcast: Creating a Killer Jewellery Collection with Barbara Yarde
Take some new lifestyle or product photos – try incorporating some seasonal styling you can use later in the year, you might feel a bit odd taking festive photos in summer but you’ll be glad once Christmas comes round!
Course: Jewellery Photography
Podcast: Nailing a Model Jewellery Photoshoot with Elin Horgan
Develop a bank of content - work on social media posts, blogs and e-mails that can be used when you’re too busy to write something new. Batch creating content can be a really effective way of working but it’s sometimes hard to find the time to sit and work on it.
Podcast: 12 Emails To Send To Your List with Jessica Rose
Podcast: 5 Top Content Ideas For Instagram (Or Any Social Media) with Jessica Rose
Update your product descriptions - include lots of lovely SEO-tastic keywords! You might have rushed to get a listing online, take a moment now to refresh the description, does it answer all your customers questions?
Podcast: 10 Tips For Writing Amazing Copy For Your Jewellery Business with Rachel Smith
Podcast: Selling On Etsy - How To Kickstart Your Etsy Store with Jess Van Den
Refresh your branding - ensure everything has a cohesive look and feel. Are there areas that you’ve missed?
Podcast: 10 Mistakes Jewellers Make With Their Branding with Emma Rene
Course: Creating An Irresistible Brand For Your Jewellery Business