Email marketing for jewellers - 5 podcasts to get you started
When it comes to email marketing, starting is often the hardest part. Here are 5 podcast episodes to give you some inspiration and some top tips go get started.
CREATE A WINNING WELCOME EMAIL SEQUENCE - 5 DAY CHALLENGE
WITH JESSICA ROSE
When it comes to email marketing, getting started is often the hardest part. To help with that, we’ve created a free five-day challenge that guides you through the process of creating a winning welcome email sequence for your jewellery business. In this episode, Jessica Rose talks through the steps for each of the five days of the challenge. She also explains why email marketing is such a large opportunity for jewellers, and she shares some valuable tips for creating a great welcome sequence and optimising your emails for higher open rates.
TOP TIPS FOR WRITING EMAILS PEOPLE WANT TO READ
WITH ANNA CAMPBELL
Email marketing is a powerful tool for jewellers, but only if you’re getting people to actually read what you send them. In this episode, Anna Campbell is taking over the podcast to share her top tips for creating emails that people will want to read. She also explains how to avoid getting your emails flagged as spam, and she discusses some of the reasons why email marketing is still important. Anna is the part-time community manager for Jewellers Academy, and she’s also a coach for creative business owners.
12 EMAILS TO SEND TO YOUR LIST
WITH JESSICA ROSE
Email marketing is the most effective way to sell your work online and to build a community. There’s nothing like email, so if you haven’t started or are quite new there is so much potential there! In this episode, Jess covers 12 topics you could cover in your emails.
SEA GLASS, SCOTLAND AND THE SILVER DIPLOMA: MEET THE JEWELLER ALICE CANT
When you run your own business there are so many things you need to write so I know this is a topic that is important for us all. In this episode, Jess is joined by Rachel, founder of The Copy House. She is a copywriter and proof reader. Rachel’s been working in this area for 15 years and has worked for many different kinds of companies so she has some great tips for us - get a pen and paper ready!
MARKETING YOUR JEWELLERY BUSINESS FOR SUCCESS
WITH ELIN HORGAN
If you want your jewellery business to grow, you need to commit to marketing it as consistently as you can. In this episode, jeweller Elin Horgan shares the strategies and routines that have helped her successfully market her business, without taking too much time away from the actual process of making. Elin is one of the featured case studies in Jessica’s book, “Start and Grow a Profitable Jewellery Business,” and she has so much valuable insight to offer!
YOUR NEXT COURSE
10 Days to Email Marketing Mastery
Spend 10 days doing one task a day to build towards your email strategy. Let's get you to build a list of engaged people to send emails to, set up your first emails, plan your first sales sequence and get some income coming in (or boost your current income goals).
THE JEWELLERY BUSINESS ACADEMY
We open the doors to the Jewellery Business Academy twice a year, in September for an October start and in January for a February start.
This Academy is designed to offer monthly training, support, community and connection to jewellers who are either in the process of starting their own business or those up and running who are looking to learn more about the trade and grow.