Having a strong vision for your jewellery business is key to its success. It will help you stand out from the crowd and continue to guide you as you begin to grow. A great example of a jeweller with an unshakeable vision is Emma Aitchison who features as one of the case study jewellers in Jessica’s new book, ‘Start and Grow a Profitable Jewellery Business’. In this blog post you can read a bit more about what Emma told us about her unique vision.

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