Email marketing is a powerful tool for jewellers, but only if you’re getting people to actually read what you send them. In this episode, Anna Campbell is taking over the podcast to share her top tips for creating emails that people will want to read. She also explains how to avoid getting your emails flagged as spam, and she discusses some of the reasons why email marketing is still important in 2022. Anna is the part-time community manager for Jewellers Academy, and she’s also a coach for creative business owners.

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Features or mentions in a publication are one of the best ways to get your jewellery business in front of new customers and to increase your credibility. In this episode, Jessica Rose shares a simple, five-step process for finding, contacting, and pitching your business to magazines, blogs, podcasts, and industry influencers. Whether this is your first time getting press, or you’ve done it before but want to build a more consistent press strategy, this episode is full of valuable tips and tricks!

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It’s been one year since we filmed The Jewellers Retreat, so in this episode, we’re catching up with the three jewellers who participated in the show. Sally Costen, Marketa Garne, and Jasmine Butler share an update on the ways their businesses and lives have changed in the past year. They also reflect on the biggest lessons they learned from completing the challenge and from completing the Diploma in Fine Jewellery.

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What are the advantages of teaching jewellery making, and how do you know when you’re experienced enough to teach? Anna Campbell answers these questions and more in this episode, which is all about her experience as a jewellery making instructor. Anna is the community manager at Jewellers Academy, and she talks about overcoming imposter syndrome, building a connection with the broader jewellery making community, and seeing her jewellery business grow as a result of her teaching. Anna also shares a preview of our brand new course, “Teaching Jewellery Making.”

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Purchasing a foredom pendant motor is one of the most important investments you can make in your jewellery business. But with so many different motor types, attachments, and confusing terminology, it’s difficult to know what to buy. In this episode, Petra Cameron of Metal Clay Ltd. shares a helpful guide to choosing a pendant motor. She describes the different types of motors, flex shafts, speed controls, and hand pieces, and she shares a basic list of the things every new jeweller should purchase.

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When it comes to email marketing, getting started is often the hardest part. To help with that, we’ve created a free five-day challenge that guides you through the process of creating a winning welcome email sequence for your jewellery business. In this episode, Jessica Rose talks through the steps for each of the five days of the challenge. She also explains why email marketing is such a large opportunity for jewellers, and she shares some valuable tips for creating a great welcome sequence and optimising your emails for higher open rates.

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It’s never too early to start planning for the holiday season as a jeweller! In fact, starting now can help you make sure you have enough time to complete your work in advance, so that when November hits you can focus most of your energy on marketing. In this episode, Jessica Rose walks listeners through the process of completing a mid-year review, and she breaks down the most important questions jewellers should start thinking about today in order to ensure a successful and low-stress holiday season. Whether it’s your first holiday season in the jewellery business or your tenth, this episode is full of practical takeaways!

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If you’re looking for ways to take your jewellery business to the next level — whether that looks like building a new website, hiring staff, or purchasing new tools — the 2022 JewelFund could help you reach your next business goal. In this episode, Anna Sweet of This Story Jewellery explains how winning a JewelFund grant helped her grow her business. Anna also describes the process of developing her unique style and building a loyal following on social media.

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Kate Adcock combines her love of precious metals and the sea to create beautiful, unique pieces for her brand, Kathryn Arbon Jewellery. Kate is also an excellent teacher who runs Sea and Silver Jewellery School and serves as a Jewellers Academy mentor. In this episode, Kate discusses her journey as a jeweller, from receiving metalsmith training to working for a goldsmith to deciding to start her own business. She also explains how she finds inspiration for her designs and shares some of the advice she gives to new jewellers about dealing with challenges and finding their own unique style.

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There’s a large market for bridal jewellery and accessories, including everything from handmade bouquets to tiaras. In this episode, Gail Florio of Florio Designs shares her experience working in the wedding jewellery space. She explains the process for making her unique brooch and fabric bouquets and offers advice to other jewellery makers who are interested in the bridal business. Gail also discusses the lessons she’s learned about balance and time management while running her successful business, working a corporate job, and raising a daughter.

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Do you ever feel like giving up on your jewellery business? You’re not alone! Running a creative business is challenging, and it's natural to go through challenging periods. In this episode, Hayley Kruger shares her story of navigating the ups and downs of running a jewellery business. She also describes the strategies that have helped her get through challenges and offers advice about the importance of investing in your business, taking time for yourself, and accepting your unique journey.

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If you’ve ever wondered whether a Jewellers Academy diploma programme might be the right fit for you, this episode can help answer your questions. Emma Brook and Jasmine Butler are both students in our Silver Jewellery Diploma, and in this episode, they dive deep into discussing their experience with the programme. Jasmine and Emma explain what inspired them to enrol, share their time management tips, reflect on their favourite projects, and explain what they’ve learned about both the business and creative sides of jewellery making

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Stone setting is a difficult technique to master, but when you learn it well, it creates so many new opportunities. In this episode, master stone setter and Vanilla Ink founder Scott McIntyre discusses three different types of stone settings, the techniques and tools required to do them successfully, and other tips for building this complex skill set. He also shares a preview of some of the material we’ll cover in the Advanced Jewellery Diploma and explains what tools you’ll need for the programme.

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For the first time ever, we’re excited to be offering an Advanced Jewellery Diploma for jewellers looking to build new technical skills, grow their businesses and further develop their signature styles. In this episode, Jessica Rose provides an overview of the projects, skills, and materials involved in the curriculum. She also shares a preview of the amazing mentors you’ll have the opportunity to learn from throughout the programme.

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It’s natural for your business to grow and evolve over time, and as that happens, you may need to update your branding to reflect the changes. In this episode, Kate Seow describes her experience with rebranding Prosecco and Rubies to reflect her growing interest in bespoke fine jewellery. She walks us through the rebrand process from beginning to end and shares advice for anyone else who’s thinking about revisiting their business’ branding.

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When you’re trying to make your jewellery business more eco-friendly, sometimes the changes that feel smallest can make a major difference. In this episode, Laura Jayne explains how she’s made her jewellery business, Small Dog Silver, more sustainable with 10 practical steps. If you’re interested in reducing your carbon footprint or minimizing waste, implementing one or more of these tips is a great way to get started!

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Ruth Hollick started her jewellery business out of a desire to build something for herself in the midst of being a busy working Mum. But for a long time, she didn’t see herself as a real jeweller. In this episode, Ruth shares her story of creating Mayflower Bespoke Jewellery, moving forward in the midst of self-doubt, and not letting other people’s opinions hold her back. This episode is full of inspiration, no matter what stage you’re at in your jewellery making journey!

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Have you ever thought about making your jewellery business more sustainable? In this episode, Leila from Lilac Tree shares five areas she’s focused on in order to make her jewellery business vegan and work toward a net-zero environmental impact. Whether you’re interested in eliminating animal products from your process or just want to reduce your environmental impacts, this episode is full of simple, practical steps to help you get started.

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If you’re not creating Instagram reels, you’re missing a great opportunity to reach new audiences and grow your following. In this episode, Anna Campbell breaks down the basics of Instagram reels and explains how posting 30 reels in 30 days helped her grow her business. She also shares her 10 top tips for creating engaging, fun reels for your jewellery business.

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Do the pros of selling on Etsy outweigh the fees they charge? In this episode, Jess Van Den discusses the recent fee increase for Etsy sellers, and she explains why she still recommends the platform. Jess is the owner of Epheriell Jewellery and also helps other creative business owners as the founder of Create & Thrive, so she has so much valuable expertise to share. She discusses her best tips for setting your prices, optimizing your Etsy shop, and managing your time as a new business owner.

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