Welcome to the Jewellers Academy podcast

My name is Jessica Rose, a serial jewellery business owner and I founded the multi-award-winning London Jewellery School and Jewellers Academy.

Having helped over 1 million people learn jewellery making, I passionately believe that anyone can have a successful business making and selling things they love.

Joined by my fabulous co-hosts jewellers Michelle Lierre, Anna Campbell, Kim Thomson and Elin Horgan, each week you'll hear tips, support and practical advice on how to launch and grow your jewellery or handmade business. as well as inspiring interviews.

If, like us, you believe that handmade is awesome then you're in the right place.

202: How i sell out my fine jewellery collections

with Susannah King

Susannah King is featured in episode 2 of The Handmade Jewellers, premiering this week on Thursday 2nd May ay 8pm BST. This week on the podcast we're sharing a previous interview recorded with her in 2023. Susannah is a fourth generation jeweller and talks about her background in repairing jewellery and how she has built her jewellery business and a community on social media just waiting for her collections to be released, even selling out a collection in two minutes.

201: Ribbon Rings Going Viral - Last year I nearly gave up my business… Now it’s stronger than ever

with Anna Sweet

In this week's episode, Jess chats to Anna Sweet, a jewellery maker who specializes in creating unique pieces with a focus on storytelling, who also features in episode one of the Handmade Jewellers. Anna discusses her journey in the jewellery business, which hit a rough patch when she felt demotivated and lacked creativity. She even contemplated quitting her business. However, after taking a break and stepping back from the pressure, she found renewed inspiration.

200: which diploma to choose? how to know which one is best for you!

With Tori Foster

In this week's bonus episode, Jess and Tori discuss the various silver jewellery diploma programmes offered by Jewellers Academy and how to choose the right one. They cover the Diploma in Silver Jewellery, the Diploma in Fine Jewellery, the Advanced Jewellery Diploma, and the Diploma in Silver Metal Clay.

199: the handmade jewellers - tv show series about the craft of handmade jewellery

In this week's episode, Jess and Anna introduce a new TV-like show called 'The Handmade Jewellers,' which offers viewers a unique glimpse into the world of handmade jewellers. Hosted by Jess, the series will broadcast on the Jewellers Academy YouTube channel and features visits to five different jewellers' studios, including homes, shops, and garden sheds.

198: making botanical jewellery in silver metal clay

With Anna Campbell

In this week's episode, Jess and Anna Campbell discuss an exciting new silver clay jewellery-making course at Jewellers Academy. Anna Campbell, from Jewellery School Scotland, is the teacher for 'Silver Leaf and Botanical Jewellery', a course suitable for beginners to silver metal clay to learn how to make nature-inspired creations

197: why experienced jewellers are choosing the diploma program

With Jen Morant-Smith

In this week's episode, Elin Horgan chats with Jen Morant-Smith, a jeweller specializing in sustainable materials. Jen shares her journey, beginning with her passion for recycled metals and other found materials like sea glass and pottery. She discusses her motivation to turn discarded items into meaningful jewellery and her journey from a hobbyist to a professional.

196: Running a Jewellery Business Alongside My Job Which I love Too!

With Tressa Amir

In this week's episode, Jess chats to Tressa, a surgeon and jewellery maker, and explores her journey into jewellery making alongside her medical career. Tressa shares how her interest in jewellery making was sparked during a blacksmithing course with her stepson and how it gradually evolved into a consuming hobby.

195: Beyond the bench: Tips for Stepping out of Your Creative Comfort Zone

With Heidi Hinda Chadwick

In this week's episode of the Jewellers Academy podcast host Anna Campbell is talking with Heidi Hinda Chadwick. Heidi is a Creative Life Coach and Anna is a Business and Mindset Coach and they are each other's coaches! In this conversation they dive into the subject of navigating our comfort zone looking at what a comfort zone is, how to know you are in your comfort zone, tips for getting out of your comfort zone and much more. This is an inspiring and gentle look at how and when we grow.

194: 5 things you will learn on the new FREE course - Make a Silver Convertible Brooch Pendant

with Laura Jayne

In this week's episode, Jess and Laura Jayne discuss an exciting new FREE silver jewellery-making course at Jewellers Academy. Laura Jane, from Small Dog Silver, is the teacher for 'Make a Silver Convertible Brooch Pendant', which focuses on creating a brooch that can also be converted into a pendant, combining vintage style with modern appeal.

193: Creating a Real-Life Jewellery Community

With Bethany May from Silver & Steel and Elin Horgan

In this week's episode, host Elin Horgan welcomes Bethany from Silver & Steel, a jewellery studio in Bristol, UK. Bethany shares her journey into jewellery making, detailing how her passion for the craft led her to establish Silver & Steel.

192: NEW TECHNIQUES IN CREATING BOTANICAL JEWELLERY

with Nicole Ringgold and Michelle Lierre

In this week's episode of the Jewellers Academy podcast, host Michelle Lierre chats to Nicole Ringgold who is a silversmith and the author of the upcoming book, The New Silversmith. She specialises in creating beautiful botanical jewellery designs.

191: 5 days of silver metal clay - come and join the fun free challenge with us

With Anna Campbell and Jessica Rose

In this week's episode, hosts Jess and Anna discuss an upcoming project called the "5 Days of Silver Metal Clay." The 5-day event aims to introduce participants to silver metal clay, a versatile material for jewellery making. Anna, an experienced silver metal clay tutor, explains the nature of metal clay, its variations, and its environmentally friendly aspects.

190: becoming a -corp as a jeweller

with Anna McLoughlin and Kim Thomson

In this week's episode of the Jewellers Academy podcast, host Kim Thomson is speaking with Anna Mcloughlin. Anna is an Ethical Designer/Goldsmith specialising in creating mini wearable sculptures and remodelling jewellery. Her jewellery business is B-Corp certified and she recently won the 2023 Halo Award from the British Hallmarking Council.

189: The Story of a Multi-Award Winning Jeweller and Advanced Diploma Student

With Sally Costen

188: boost your seo using google reviews

With Sally How and Anna Campbell

In this week's episode, Anna chats to Sally How, a sustainable jewellery maker and workshop teacher. Sally specializes in eco-friendly silver and single-origin gold and offers workshops, including wedding ring making sessions near Harrogate, UK.

This episode's all about using Google reviews to promote a jewellery business. Sally shares her strategy, emphasizing the importance of Google reviews for enhancing visibility and credibility.

187: 10 Money Mindset Tips to Grow a Thriving Jewellery Business in 2024

With Jessica Rose

186: taking the leap to leave the day job and build my own jewellery business

With Emily Fletcher

In this week's episode, Jess chats with Emily, founder of Emily Lisbeth Jewellery, Jewellers Academy graduate and Jewelfund winner. She shares her inspiring journey into jewellery making, detailing her transition from administrative roles to pursuing her passion.

185: PERFECTIONISM, PROCRASTINATION AND COMPARISON

With Ruthie Johnson

In this week's episode, host Elin Horgan welcomes Ruthie Johnson from Ruthie and Rose, a holistic success coach for ambitious women. Ruthie shares her personal journey from experiencing burnout in a high-profile corporate job to transitioning into entrepreneurship.

184: WHAT’S YOUR WORD OF THE YEAR FOR 2024? SETTING YOUR SELF UP FOR SUCCESS AND SETTING YOUR INTENTION

Happy new year! Today on the Jewellers Academy podcast I am speaking with Anna Campbell about our word for 2024.

Have you ever chosen a word of the year? If you like starting a new year with a fresh perspective have a listen to this podcast to find out more about how to choose your word of the year and how it can be better than trying resolutions

182:THE JEWELLERS RETREAT SEASON 2 - MEET THE JEWELLERS

with Kath, Kate and Tressa

In this week's episode of the Jewellers Academy podcast, Jess chats to all three jewellers from season 2 of the Jeweller's Retreat - Kath, Tressa, and Kate - who are experienced jewellers enrolled in the Advanced Jewellery Diploma. They give a behind the scenes look at how it went, the challenges they face and their bond.

181: 5 reasons you can’t miss the jewellers retreat

with Jessica Rose and Anna Campbell

In this week's episode, Jess speaks with fellow producer Anna Campbell about Season Two of The Jewellers Retreat, which premieres on the Jewellers Academy YouTube channel on Wednesday 13th December 2023 at 8pm GMT. This year features three Jewellers Academy Advanced Diploma students - Tressa from Russian Blue Jewellery, Kath from Kath Dare Jewellery and Kate from Kate Seow Jewellery.

Jess and Anna discuss the exceptional making skills showcased by these amazing jewellers, share some behind-the-scenes details about filming the show, and share why they believe it's an engaging and informative series for anyone interested in jewellery making.

180: Energy Management is the New Time Management

with Patricia from Design Trust

In this week's episode, Jess and Patricia van den Akker from Design Trust discuss the concept of energy management versus time management. They explore how the traditional focus on time management may not be as effective as managing one's energy. Patricia talks about the importance of self-awareness, acknowledging one's stress levels, and finding ways to manage and express emotions as a creative business owner. 

179: Six Ways to Develop Your Jewellery Making Skills in 2024

with Jessica Rose

In this week's episode, Jess discusses six exciting ways to develop your jewellery-making skills in 2024 with Jewellers Academy, whether you're a beginner or an already accomplished jeweller. Emphasizing the joy of learning and the mindfulness aspect it brings, Jess talks about various Jewellers Academy programs, including 10 Days of Silver Jewellery Making, the Foundation in Silver Jewellery course, the Diploma in Silver Jewellery, the Diploma in Fine Jewellery and the Advanced Jewellery Diploma. And finally, Jess discusses the Diploma in Silver Metal Clay for those interested in expanding their jewellery making skills into a new medium.

178: From Jewellery Maker to Gemstone Emporium

with Jane Mooney of Treasured Gem Hunter

In this week's episode, Kim Thomson chats with Jane Mooney of Treasured Gem Hunter. We learn how she went from jewellery maker to gemstone emporium owner and she gives us fascinating insight into the world of gemstones and how the industry is changing. 

177: Beyond a transaction: crafting an excellent customer experience within your jewellery business

With Fran Smith

In this week's episode, Anna chats with Fran, client experience specialist, about all things customer experience. Fran, founder of And So the Journey Begins, shares her knowledge on what customer experience is, setting customer expectations, making the experience personal, turning customers into repeat customers and much more.

176: my jewellery business journey: from the kitchen table to the tate liverpool

With Mareike Wehner

In this week's episode, Kim Thompson chats with jeweller Mareike Wehner of byMaraca Jewellery. They discuss how Mareike became interested in jewellery, her creative and crafty background, how she manages her jewellery business, how she came to have her jewellery on sale at the prestigious Tate Liverpool art gallery and more. 

175: How to Run a Successful Pop-Up Shop for Your Jewellery Business

With Matt Hopkins, founder of The Great Brand Exchange

In this week's episode, Jess chats with Matt Hopkins, founder of The Great Brand Exchange. The Great Brand Exchange helps small businesses grow and scale by giving them routes into high-street retail and helps bring exciting, unique, local products to major retailers. Since its inception, the Great Brand Exchange has generated £50 million in revenue for small businesses, managed 5,000 pop-up events and created an active network of 12,000 emerging brands. 

174: how to maintain and modify your jewellery tools

With Chris Anderson

In this week's episode, Michelle Lierre dives into an in-depth discussion with Chris of Lion Punch Forge on maintaining and modifying the steel tools that jewellers typically use. Chris teaches us about the fundamentals of steel as a material, the different kinds of steel, how steel behaves differently to the metals jewellers use to make jewellery and how it's possible for jewellers to modify their own steel tools.

173: Getting Started with Silver Jewellery Making - Introducing the Foundation in Silver Jewellery - 5 Week Programme

With Jessica Rose

In this week's episode, Jess introduces the new Jewellers Academy Foundation in Silver Jewellery. This 5-week course is an in-depth introduction to silver jewellery making suitable for beginners who are looking for a structured, supported online training for their first steps in making silver jewellery from home. Listen as Jess takes us through all the details of this exciting new course. 

172: 10 essential tools for getting started with silver jewellery

with Laura Jayne

In this week's episode, Jess chats with jeweller Laura Jayne about 10 essential tools for getting started with silver jewellery making. Laura Jayne teaches the brand new Jewellers Academy Foundation in Silver Jewellery course. To celebrate this she joins us on the show to take us through the absolute essential tools every budding silver jewellery maker needs and shares lots of other useful hints and tips around tools.  

171: selling out a fine jewellery collection on tiktok

With Susannah King

In this week's episode, Jess has a fascinating chat with London-based fine jeweller Susannah King. Susannah reveals who inspired her to enter into the world of jewellery making, her philosophy around how she markets herself, her creative processes, the story behind her stunning success on TikTok and more. 

170: Your Roadmap to Growing a Jewellery Business

with Jessica Rose

In this week's episode, Jess presents the full recording of her webinar 'Your Roadmap to Growing a Jewellery Business.' Listen as Jess sets out a clear roadmap for growing your jewellery business, details what you need and what your business needs, and discusses how the Jewellery Business Academy can help anyone grow a successful jewellery business.

168: The Jewellery Business Academy is Here - Grow Your Business with Training, Mentoring and 1-2-1 Support from Jewellers Academy

With Jessica Rose

In this week's episode, Jess announces the launch of The Jewellery Business Academy. This is an exciting new programme designed to offer monthly training, support, community and connection to jewellers who are either in the process of starting their own business or those up and running who are looking to learn more about the trade and grow. Listen now to find out if it's right for you.

166: New for 2023! 5 jewellers now hosting the jewellers academy podcast

The Jewellers Academy podcast is back for a new season! In this week’s episode, Jess explains the exciting new expanded format for the podcast and chats with three of her new co-hosts Michelle Lierre, Anna Campbell and Kim Thomson. They share their background in jewellery making, what listeners can expect from them and their upcoming guests on the show and what 3 tools they would take to a desert island.

164: a jewellery app to make ring sizing and wax carving much easier

With Stelios Karantonas

Do measurements and calculations give you a headache? We have an exciting resource for you! In this episode, Jess talks with Stelios Karantonas about his new app for ring sizing, wax measurements, alloy calculations, and more. Stelios explains how it works and why it’s so useful for jewellers. He even shares how you can win a free download of the app, so make sure to listen until the end! 

162: A JEWELLERS GUIDE TO PEARLS: PLUS A FREE CERTIFIED COURSE ON PEARLS WORTH $500 FOR YOU

With Jeremy Shepherd

If you’ve ever wanted to learn more about pearls, where they come from, and how they’re graded, you’re in the right place! In this episode, Jess talks with Jeremy Shepherd, founder of Pearl Paradise and vice president of the Cultured Pearl Association of America. Jeremy tells us why he’s so passionate about pearls, breaks down each of the different types of pearls, and explains how they’re priced. He also has a special offer for Jewellers Academy listeners, so make sure to listen to the full episode! 

160: Jewellers, let’s write your job description

with Jessica Rose

Do you know your jeweller job description? Knowing what your job is (and what it isn’t) will help you stay focused while also taking care of yourself. In this episode, Jess leads us through an exercise in defining our job description as jewellery business owners, from setting our working hours to thinking about our customers to responding to challenges. No matter where you are in your business journey, this episode has something for you! 

159: mid-year review for your jewellery business and preparing for christmas in june

With Jessica Rose

It’s not too early to start planning for the holidays! In this episode, Jess walks through a mid-year review you can use to evaluate the first six months of 2023 and start preparing for the rest of the year. Whether you’re in your first year of business or you’re an experienced jewellery business owner, this episode has some excellent tools for reflection and planning. You won’t want to miss it! 

158: How to craft the perfect instagram caption

With Jo Treadwell

Are you struggling to grow your Instagram account or finding it hard to come up with content ideas? This episode is for you! Social media coach Jo Treadwell — also known as “Social Jo” — is sharing all of her top tips for writing great Instagram captions, selling without being too “sales-y,” making the most of hashtags, and more. Listen in to get all your caption questions answered! 

157: how to sell your jewellery - learn from vintage jewellery specialist

With Susannah Lovis

The art of selling doesn’t always come naturally to jewellers, but there are certain strategies you can learn to make your selling more effective. In this episode, Susannah Lovis shares some of her favourite questions to ask customers, tips for engaging with people in person and online, and more. Susannah is the owner of the vintage jewellery store Susannah Lovis Jewellers, and she has so many excellent insights to share! 

156. Final Call for Jewellery Diplomas - Where do You Want to be With Your Jewellery Making a Year From Now?

The deadline for joining one of our jewellery diplomas is coming up next week, so don’t wait to sign up! In this episode, Jess provides an overview of each of the diploma programmes, what you can expect to learn, and where to go for more information. She also explains why these diplomas are so beneficial for jewellers and she shares some encouragement about the importance of investing in yourself.

155: Top tips for getting started with silver metalsmithing

With Kim Thomson

There are so many ways to learn silver jewellery making, so how do you know which methods and teachers are right for you? In this episode, jeweller and Jewellers Academy mentor Kim Thomson shares 7 of her tips for anyone getting started with silver metalsmithing. She talks about characteristics to look for in a teacher, the importance of community, overcoming imposter syndrome, and much more! 

154: My jewellery business funded my place on the diploma - meet the graduates

With Alice, Kate and Iain

If you’re on the fence about signing up for a jewellery diploma in 2023, this episode is for you! We share a live recording from a Q&A session with Jess and three of our jewellery diploma graduates. The jewellers answer questions about the diploma projects, the experience of doing the programme while working a full-time job, and much more. They also explain how the diplomas have helped them grow their skills and achieve their business goals. 

153: Why every jeweller should learn filigree and how to get started

With Michelle Lierre

Filigree can seem intimidating at first, but it’s a valuable skill for every jeweller. In this episode, Jess talks with filigree expert Michelle Lierre about her top tips for learning filigree. Michelle also shares 6 common mistakes people make with filigree and explains how you can troubleshoot each of those issues. Whether you already work with filigree or are looking to get started, you won’t want to miss this conversation! 

152: top 10 tools for silver metal clay

With Petra Cameron

The more you experiment with silver metal clay, the more you’ll realise just how many possibilities there are. In this episode, Jess talks with Petra Cameron of Metal Clay Ltd about her ten favourite tools for working with metal clay. From basic essentials to products you can use for new techniques, this episode has something for everyone! 

151: starting a silver metal clay jewellery business

With Jessica Rose

Have you ever considered building a business around silver metal clay? This week’s episode is for you! Jess breaks down several different business models that metal clay is uniquely suited for, whether you want to teach, make artisan jewellery, or something else entirely. She also shares some of her top tips for setting yourself apart in the metal clay space and reminds us why it’s so important to focus on the details.

150: 5 ways to boost your creativity

With Jessica Rose

Whether you’re in a creative rut or feeling inspired, there are certain practices you can do to help give your creativity a boost. In this episode, Jess shares five of her favourite ways to boost her creativity (plus one bonus) and gives practical tips for how you can implement these practices in your own life.  

149: top tips for taking good selfies for your business

With Susan Heaton

Posting great selfies can help your audience get to know you and feel more connected to your brand. In this episode, Jess talks with Susan Heaton, a brand photographer who specialises in small businesses. Susan shares her top tips for taking good selfies for your business. She also explains how you can feel more confident and move past the nerves that come with posting pictures of yourself. 

148: 10 reasons to fall in love with metal clay

With Jessica Rose and Anna Campbell

Metal clay is one of our favourite materials to work with at Jewellers Academy, and in this episode we’re telling you why! Jess talks with Anna Campbell about the top ten reasons why they love metal clay, and why they’re so excited for our new Silver Metal Clay Diploma. Whether you’ve worked with metal clay for years or are interested in trying it out for the first time, this episode has something for you! 

147: Introducing the BRAND NEW Diploma In Silver Metal Clay - Online Course with Jewellers Academy

With Jessica Rose

In this episode we’re sharing everything you need to know about our newest diploma programme, the diploma in Silver Metal Clay. Jess explains who the course is for, how it’s structured, and what you can expect to learn throughout the year. She also talks about why she loves silver metal clay and shares some reasons why you may want to join us for this course

146: Gemstones, Inspiration and making what you love

With David J. Lilly

You may recognise David J. Lilly from television, and in this episode, you can learn more about his fascinating backstory and his experience as a semi-finalist on “All That Glitters” Season 2. David explains where he gets inspiration for his unique style of jewellery, and he tells us all about the experience of applying for, filming, and watching himself on “All That Glitters.” David also shares advice for new jewellers and explains how he’s developed his style and skillset over time. 

145: Charitable Collaborations in a Jewellery Business- Raising Awareness of Heart Disease in Women

With Emma René and Kerrie Kent

With their Heart of Gold collaboration, Emma René and Kerrie Kent are creating one-of-a-kind jewellery while also raising funds and awareness for The British Heart Foundation. In this episode, Emma and Kerrie share the inspiration behind the project and explain how you can support it. They also talk about what it’s like to run a collaboration between their two businesses and share practical tips for other jewellers who might want to do something similar. 

144: Grow your Instagram - join the “reel a week” challenge for your jewellery business

With Jessica Rose

If you want to start growing your Instagram and posting more consistently, this episode is for you! Jess explains how you can join the Jewellers Academy “Reel a Week” Challenge, and she talks through all the different prompts you can choose from when making your reels.  

143: the journey of a fine jewellery diploma student

With Emily Kenny

Our jewellery diplomas are for anyone, even if you don’t live in the UK. In this episode, Emily Kenny shares her experience of doing the fine jewellery diploma from her home in Vancouver, British Columbia. She explains how she draws inspiration from the natural landscapes around her and shares practical tips for getting started as a jeweller, doing the diploma, and developing a signature style.

142: stone setting types for silver jewellery making

With Jessica Rose

Learning to do your own stone settings is a valuable skill for any jeweller. In this episode, Jess talks through ten common stone settings for silver jewellery (plus one bonus). These settings cover a wide variety of skill and experience levels, so there’s something here for everyone! 

141: OVER 90% OF MY SALES ARE FROM EVENTS - HOW TO GROW A JEWELLERY BUSINESS THROUGH FAIRS AND EVENTS

With Lisa Ramos

Fairs and events are an excellent way to grow your business, but they can be intimidating when you’re not sure where to get started. In this episode, Jess talks with Lisa Ramos, a jeweller and handbag maker who’s built her business primarily through in-person events. Lisa shares her top tips for applying to fairs and making a show successful. She also explains how she’s used email marketing to continue building her customer base outside of events.

139: letting go of fear - mastering your money mindset in 2023

With Anna C Campbell

If you’re worried about money this year, it’s important to remember that you’re not alone! In this episode, Jess and Anna Campbell talk about some of the key ways you can improve your money mindset in 2023, no matter what the economy is doing. They share practical tips for overcoming shame, experiencing gratitude, and finding ways to invest in yourself and your business. 

138: all that glitters bbc finalist -meet emma white of the jewellery makers

With Emma White

In this episode, Jess talks with one of the finalists from the BBC show “All That Glitters,” Emma White. As a veteran of the jewellery making business, a TV star, and a jewellery teacher, Emma has so much experience and insight to share. She talks about her journey to deciding to join the show, as well as some of the behind-the-scenes highs and lows of her experience. Emma also explains how she’s learned to deal with doubts, self-criticism, and the challenges of balancing jewellery making with a busy life. 

137: 10 amazing reasons to do the diploma in silver jewellery

With Kim Thomson and Zoe Leavy

If you’ve ever wondered if the Diploma in Silver Jewellery could be the next step on your jewellery making journey, this episode is for you! Jess talks with two of the diploma’s mentors, Kim Thomson and Zoe Leavy, about 10 benefits you can experience by joining the diploma programme. Jess, Kim, and Zoe also share their own experiences with overcoming perfectionism, finding a creative outlet, and more. 

136: From Beginner to Established Jeweller on the Jewellery Diploma Program

With Marketa Garne

Marketa Garne didn’t expect jewellery making to ever be more than a hobby, but when the pandemic hit, she had the opportunity to hone her skills through our online diploma programmes. In this episode, Marketa shares her story of falling in love with jewellery, overcoming fear and doubt, and developing her signature style. She also offers some advice for aspiring jewellers and explains how the Jewellers Academy helped her grow in her skills and confidence. 

135: 10 days of silver jewellery making - join us for our free course

With Jessica Rose

With this episode, we’re kicking off our brand new course, “10 Days of Silver Jewellery Making.” Jessica walks us through the 10 pieces of jewellery you’ll make as part of this course, and she explains how you can get involved for free.  Jewellers at every skill and experience level are welcome! 

134: How I Built a £30k Jewellery Business in 1 Year with The Jewellery Business Bootcamp

With Corrine Whillock

Corrine Whillock is proof that it’s possible to grow a successful jewellery business from scratch, as she built her business to £30k in sales in just one year. In this episode, Corrine explains how the Jewellery Business Bootcamp helped her gain the confidence and knowledge she needed to invest in her business and start making sales. She also shares practical advice for other jewellers about overcoming fear, figuring out your pricing, and marketing your jewellery business. 

133: How Much Do You Know About Jewellery? Try Our Festive Fun Quiz

Are you ready to test your knowledge and learn some fun facts about gemstones, the history of jewellery, and more? Join us for this special episode, where the Jewellers Academy team members — Jessica Rose, Barbara Yarde, Hayley Kruger, Kim Thomson, and Anna Campbell — quiz each other and you about all things jewellery. 

132: Why you procrastinate and what to do about it

with Patricia van den Akker

Procrastination is a natural part of running a creative business, but it doesn’t need to control you. In this episode, Patricia van den Akker explains why we procrastinate and shares practical tips for overcoming this habit. Patricia is the founder and director of The Design Trust, an online business school for designers and makers, and the creator of an annual planner designed specifically for creative business owners. 

131: A NEW Diploma to Help Grow Your Jewellery Business & All three Jewellery Making Diplomas are Now Open for 2023 Start

With Jessica Rose

If you’re interested in developing your signature style and diving deep into learning how to run a successful jewellery business, our new diploma programme is for you! In this episode, Jessica tells us all about the brand-new Diploma in Jewellery Design and Business. She talks through each week of the curriculum, describes the benefits you can access by enrolling, and shares how you can find out more about each of our four Diploma courses. 

130: My Christmas Wishlist | What Every Jeweller Wants This Year 2022

with Jessica Rose

Whether you’re trying to come up with things to ask for for Christmas or you want to treat yourself to a special gift this year, this episode is for you! Jessica shares her top 10 recommendations for Christmas gifts that any jeweller will appreciate, along with specific examples of the products and tools she loves and where to find them.

129: Five Top Tips for Creating Rings in Metal Clay

With Anna Campbell

Metal clay is an exciting material to work with, but it presents some unique challenges when it comes to making rings. In this episode, Jessica and Anna Campbell share a preview of our brand new course, “Ring Making in Metal Clay.” They explain how you can get a discounted rate on the course, and Anna breaks down her top five tips for making metal clay rings.

128: Jewellery Making, Recovery & Gratitude

With Corkie Bolton

Corkie Bolton knew from the time she was in high school that she wanted to be a jeweller. Today, she’s the founder of Corkie Bolton Jewelry, and of Metalsmith Society, a community where jewellers can ask questions and share their knowledge. In this episode, Corkie opens up about her journey to starting her businesses, and she shares some goals she hopes to achieve in the future. Corkie also gives us a preview of her brand new book, “Metalsmith Society’s Guide to Making Jewelry.”

127: How Argentium Silver Will Change Your Life - Meet the Inventor

With Peter Johns

If you haven’t used Argentium silver before, you’re missing out. In this episode, we talk with the inventor of Argentium silver himself, Peter Johns. Peter shares the fascinating story behind the creation of this material, and he answers some of our jewellers top questions about working with Argentium, sharing tips for soldering, fusing Argentium with gold, hardening, polishing, and much more.

126: How to Sell Your Jewellery This Christmas

With Jessica Rose

Building trust and desire with your customers takes time, so now is the time to start marketing for Christmas! In this episode, Jessica breaks down her top tips for marketing your jewellery business via social media, email, and in-person networking. She shares some Instagram content ideas that work especially well for the holiday season, offers advice about discounts and promotions, and encourages listeners to get creative with their marketing. Wherever you are in your jewellery business journey, this episode has something for you!

125: THE MAKING OF THE BOOK, START AND GROW A PROFITABLE JEWELLERY BUSINESS

With Emma René

“Start and Grow a Profitable Jewellery Business” is officially available, and in this episode, we’re giving you a behind-the-scenes look at the process of writing, designing, and printing this book. Emma René, the founder of Narratorium jewellery and the designer of this book, walks us through the process from start to finish and shares a sneak peek at some of the special features and topics covered in this book.

124: tiktok for jewellers - top tips for getting started

With Jessica Irwin

You’ve probably heard stories of jewellers who’ve found success on TikTok, but if you’ve never posted before, getting started can feel overwhelming. In this episode, Jessica Irwin of Violet Moon Jewelry is telling us all about her experience with growing her business on TikTok. Jessica shares her top tips for jewellers who are new to the app, explains how she stays motivated and inspired, and shares some real-life examples of how posting on TikTok increased her sales.

123: 5 ways to thrive in your jewellery business despite the financial crisis

With Jessica Rose and Anna Campbell

No matter what the economy is doing, you can build a thriving, successful jewellery business. In this episode, Jessica Rose and Community Manager Anna Campbell share five important things to focus on in the midst of a financial crisis. They explain how our new book, “Start and Grow a Profitable Jewellery Business” can help you better understand your finances, find inspiration from other jewellers, and much more. Anna and Jessica also tell listeners about a special opportunity to get a free online course, so you won’t want to miss this episode!

122: my top 10 jewellery making suppliers

With Jessica Rose

With so many places to buy jewellery supplies, it can feel overwhelming when you’re first starting out. In this episode, Jessica Rose shares a list of her favourite places to buy supplies, including everything from tools to gemstones to packaging. She also encourages you to join the Jewellers Academy Facebook Group to find recommendations from other jewellers for suppliers in your part of the world.

121 - Master Selling Your Jewellery in Shops this Christmas

with Clare Yuille

Clare Yuille realised that no one really teaches makers how to pitch themselves and their work to retailers, so she decided to do something about it. As the founder of Indie Retail Academy, Clare helps jewellers and other makers sell their work to independent stores. In this episode, Clare shares some of her top tips for building and managing relationships with retailers, advice for selling during the holidays, and more.

120: Marketing Your Jewellery Business for Success

with Elin Horgan

If you want your jewellery business to grow, you need to commit to marketing it as consistently as you can. In this episode, jeweller Elin Horgan shares the strategies and routines that have helped her successfully market her business, without taking too much time away from the actual process of making. Elin is one of the featured case studies in Jessica’s book, “Start and Grow a Profitable Jewellery Business,” and she has so much valuable insight to offer!

119: Developing Your Signature Style - a Case Study from the Book - Start & Grow a Profitable Jewellery Business

With Ange Benjamin

Developing your signature style as a maker is a constantly evolving process. And sometimes, you may not even realise that you have a recognizable style until someone else points it out to you! This was the experience of Ange Benjamin, who is the owner of Ange B Designs and a featured case study in Jessica’s book, “Start and Grow a Profitable Jewellery Business.” In this episode, Ange describes her journey of figuring out her style, and she shares tips for rediscovering your inspiration when you feel stuck, making the things you love, and staying true to your brand while still trying new things.

118 - All That Glitters BBC2 - Meet The Contestant

With Nyanda Yekwai

You’ve seen her on television, and now she’s joining us on the podcast to talk about all things jewellery making! Nyanda Yekwai was a contestant on the BBC2 show “All That Glitters,” and in this episode, she shares some behind the scenes stories about what it was like to be on the show. Nyanda also describes her experience of becoming a jeweller and shares her best advice for anyone who’s just starting out in the business.

117 - Start and grow a profitable jewellery business

You don’t need thousands of customers to have a profitable jewellery business, but you do need to understand which stage of business you’re in and plan accordingly. In this episode, Jessica Rose shares a preview of her upcoming book, “Start and Grow a Profitable Jewellery Business,” which talks about the three stages of growing your jewellery business. Jessica also explains who the book is for, what concepts it covers, and how you can stay up to date on all the events and resources surrounding the book’s release.

116 - Jewellers, Isn’t It Time You Were Well Paid? Introducing the Handmade and Well Paid Campaign

With Jessica Rose and Anna Campbell

Choosing the right prices is not just about picking numbers that your people will be willing to pay; it’s also about having confidence in yourself and not undercutting your fellow makers. To help ensure jewellers are paid enough for the work they do, we’re so excited to announce the Handmade and Well Paid Campaign. In this episode, Jessica Rose and Community Manager Anna Campbell share everything you need to know about this new campaign. They also talk about why pricing is so important and explain how building a community of other jewellers can help you succeed.

115 - Promoting Your Hallmark Online with the British Hallmarking Council

With Charlotte Turner and Marion Wilson

Hallmarking protects both the jewellery making trade and the people purchasing jewellery, but how does it translate to online jewellery sales? In this episode, Marion Wilson from the British Hallmarking Council and Charlotte Turner from the London Assay Office discuss The HALO Award — an exciting new initiative that’s encouraging jewellers to get creative about promoting their hallmarks online. Marianne and Charlotte explain how you can apply for the award, and they also share some practical tips for jewellers who want to promote their hallmark online but aren’t sure where to start.

114 - How to Get Started with SEO for Jewellers

with Jessica Rose

Search Engine Optimization is a powerful tool for helping people to find your business online, but getting started can feel overwhelming. In this episode, Jessica Rose shares her top five, free tips to start improving your jewellery business’ SEO today! Whether you’re a new jewellery or you’ve been growing your business for years, these simple strategies can help you take your brand to the next level.

113 - Sea Glass, Scotland and the Silver Diploma: Meet the Jeweller Alice Cant

When Alice Cant decided to start making jewellery, she knew she’d need some guidance. Alice completed the Jewellers Academy Diploma in Silver Jewellery, and she uses the lessons she learned to create beautiful sea glass jewellery for her business, Alice Catherine Jewellery. In this episode, Alice describes her experience with joining a diploma programme as a relative beginner. She also explains why sea glass inspires her and shares how she manages the unique challenge of making jewellery with a material she finds in nature.

112: Top Tips for Writing Emails People Want to Read

with Anna Campbell

Email marketing is a powerful tool for jewellers, but only if you’re getting people to actually read what you send them. In this episode, Anna Campbell is taking over the podcast to share her top tips for creating emails that people will want to read. She also explains how to avoid getting your emails flagged as spam, and she discusses some of the reasons why email marketing is even more important than ever. Anna is the part-time community manager for Jewellers Academy, and she’s also a coach for creative business owners.

111: 5 Simple Steps to Get Press for Your Jewellery Business

with Jessica Rose

Features or mentions in a publication are one of the best ways to get your jewellery business in front of new customers and to increase your credibility. In this episode, Jessica Rose shares a simple, five-step process for finding, contacting, and pitching your business to magazines, blogs, podcasts, and industry influencers. Whether this is your first time getting press, or you’ve done it before but want to build a more consistent press strategy, this episode is full of valuable tips and tricks!

110: The Jewellers Retreat Reunion - One Year On

With Jasmine, Sally and Marketa

It’s been one year since we filmed The Jewellers Retreat, so in this episode, we’re catching up with the three jewellers who participated in the show. Sally Costen, Marketa Garne, and Jasmine Butler share an update on the ways their businesses and lives have changed in the past year. They also reflect on the biggest lessons they learned from completing the challenge and from completing the Diploma in Fine Jewellery.

109: Why I Love Teaching Jewellery Making

with Anna Campbell

What are the advantages of teaching jewellery making, and how do you know when you’re experienced enough to teach? Anna Campbell answers these questions and more in this episode, which is all about her experience as a jewellery making instructor. Anna is the community manager at Jewellers Academy, and she talks about overcoming imposter syndrome, building a connection with the broader jewellery making community, and seeing her jewellery business grow as a result of her teaching. Anna also shares a preview of our brand new course, “Teaching Jewellery Making.”

108: which foredom pendant motor should i buy? a jewellers guide

with Petra Cameron

Purchasing a Foredom pendant motor is one of the most important investments you can make in your jewellery business. But with so many different motor types, attachments, and confusing terminology, it’s difficult to know what to buy. In this episode, Petra Cameron of Metal Clay Ltd. shares a helpful guide to choosing a pendant motor. She describes the different types of motors, flex shafts, speed controls, and hand pieces, and she shares a basic list of the things every new jeweller should purchase.

107: Create a Winning Welcome Email Sequence - 5 Day Challenge

with Jessica Rose

When it comes to email marketing, getting started is often the hardest part. To help with that, we’ve created a free five-day challenge that guides you through the process of creating a winning welcome email sequence for your jewellery business. In this episode, Jessica Rose talks through the steps for each of the five days of the challenge. She also explains why email marketing is such a large opportunity for jewellers, and she shares some valuable tips for creating a great welcome sequence and optimising your emails for higher open rates.

EP106: Mid-Year Review and Preparing for Christmas Early in Your Jewellery Business

with Jessica Rose

It’s never too early to start planning for the holiday season as a jeweller! In fact, starting now can help you make sure you have enough time to complete your work in advance, so that when November hits you can focus most of your energy on marketing. In this episode, Jessica Rose walks listeners through the process of completing a mid-year review, and she breaks down the most important questions jewellers should start thinking about today in order to ensure a successful and low-stress holiday season. Whether it’s your first holiday season in the jewellery business or your tenth, this episode is full of practical takeaways!

105: £1000 Award to Grow Your Jewellery Business - JewelFund is Open

Meet Anna Sweet of This Story Jewellery

If you’re looking for ways to take your jewellery business to the next level — whether that looks like building a new website, hiring staff, or purchasing new tools — the 2022 JewelFund could help you reach your next business goal. In this episode, Anna Sweet of This Story Jewellery explains how winning a JewelFund grant helped her grow her business. Anna also describes the process of developing her unique style and building a loyal following on social media.

104: MAKING JEWELLERY BY THE SEA - MEET THE MENTOR

with Kate Arbon

Kate Arbon combines her love of precious metals and the sea to create beautiful, unique pieces for her brand, Kathryn Arbon Jewellery. Kate is also an excellent teacher who runs Sea and Silver Jewellery School and serves as a Jewellers Academy mentor. In this episode, Kate discusses her journey as a jeweller, from receiving metalsmith training to working for a goldsmith to deciding to start her own business. She also explains how she finds inspiration for her designs and shares some of the advice she gives to new jewellers about dealing with challenges and finding their own unique style.

103: Running a Wedding Jewellery Business

with Gail Florio of Florio Designs

There’s a large market for bridal jewellery and accessories, including everything from handmade bouquets to tiaras. In this episode, Gail Florio of Florio Designs shares her experience working in the wedding jewellery space. She explains the process for making her unique brooch and fabric bouquets and offers advice to other jewellery makers who are interested in the bridal business. Gail also discusses the lessons she’s learned about balance and time management while running her successful business, working a corporate job, and raising a daughter.

101: Why We Took the Leap and Joined the Diploma

with Jasmine Butler and Emma Brook

If you’ve ever wondered whether a Jewellers Academy diploma programme might be the right fit for you, this episode can help answer your questions. Emma Brook and Jasmine Butler are both students in our Silver Jewellery Diploma, and in this episode, they dive deep into discussing their experience with the programme. Jasmine and Emma explain what inspired them to enrol, share their time management tips, reflect on their favourite projects, and explain what they’ve learned about both the business and creative sides of jewellery making.

Episodes 1-100

Looking for more episodes? You can find earlier episodes in the archive