creating giftable items in your jewellery business
Christmas is fast approaching and jewellery makes an incredible gift. This is a huge opportunity for jewellers, many get 75%-90% of their sales in the final quarter of the year so if you’ve struggled with sales this year, do not lose heart! In this episode I share lots of tips for ensuring your business is ready to make gift sales
020: creating giftable items in your jewellery business
with Jessica Rose
Christmas is fast approaching and jewellery makes an incredible gift. This is a huge opportunity for jewellers, many get 75%-90% of their sales in the final quarter of the year so if you’ve struggled with sales this year, do not lose heart! In this episode I share lots of tips for ensuring your business is ready to make gift sales
EPISODE RECAP
Welcome to todays episode (3:47)
1. How to label and signpost your jewellery as a gift (4:26)
2. Show your packaging (10:02)
3. Consider the customer (12:02)
4. Be clear on postage dates (15:28)
5. Be ready for the 6-week period in November and December that’s a key time for marketing (17:32)
6. Create jewellery that’s easy to give to somebody (20:39)
7. Create a gift guide (23:17)
8. Have a clear return policy (24:18)
9. Take seasonal photos (25:00)
10. Offer gift vouchers (25:52)
RESOURCES
Pricing resources - in the show I mention my free Pricing Masterclass and spreadsheets that you can download. Find them here >
Jewellers Academy Facebook group
Thanks so much for listening.
CAN I ASK A FAVOUR ..
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Thank you so much,
With love
Jess x
Blog posts you might also enjoy:
How to have a 20K Christmas in your jewellery business (podcast episode) >
Creating gift vouchers for your jewellery business >