Mastering Pinterest in 2021 with Sally How - How Fine Designs (podcast episode)
Sally How is a jeweller and the founder of How Fine Designs. She is also a Pinterest expert and you may remember her from episode 11 of the podcast. Sally is joining us again this week on the podcast to share some updates on using Pinterest and is generous in sharing her knowledge of how to use it to grow our businesses.
061: Mastering Pinterest in 2021 with Sally How - How Fine Designs
Sally How is a jeweller and the founder of How Fine Designs. She is also a Pinterest expert and you may remember her from episode 11 of the podcast. Sally is joining us again this week on the podcast to share some updates on using Pinterest and is generous in sharing her knowledge of how to use it to grow our businesses.
EPISODE RECAP
Would you say Pinterest is your favourite platform? (2:35)
What is the biggest change on Pinterest since last year? (3:07)
What do idea pins look like? (4:13)
Do you have any idea pins that have worked well? (6:46)
Would you say idea pins are similar to reels on Instagram? (7:24)
How often should we post an idea pin? (9:02)
Are idea pins getting more interest than a regular pin? (9:55)
How would you recommend using video on Pinterest? (12:03)
Can you repurpose videos from other platforms? (15:44)
Any guidance on the dimensions of the videos? (17:03)
What is Pinterest Shopping and how does it work? (19:00)
If someone goes through the Pinterest shop to buy something, does it go to your website? (20:58)
Anything else we should know about Pinterest Shopping? (22:34)
What can we learn about Pinterest ads? (24:56)
Let’s talk about a few of the Pinterest basics (28:13)
ABOUT SALLY HOW
Sally started her jewellery business, How Fine Designs in 2015 when friends and family started asking her to make jewellery for them. She creates sustainable jewellery collections using eco silver at her workbench in Harrogate, North Yorkshire. She also creates bespoke one of a kind jewellery using Fairtrade Gold and sustainably sourced gemstones.
Sally has invested a lot of time in her Pinterest account and has seen some great results. In fact, 50-80% of her website traffic comes from Pinterest - which is why she's going to show you how its done!
RESOURCES
Pinterest For Jewellers Course
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