Selling on Etsy / How to Kickstart Your Etsy Store with Jess Van Den (podcast episode)
This week on the podcast and I’m talking to Jess Van Den. A self-employed silversmith, she has been making jewellery since 2008 when she started selling jewellery as a hobby and then turned it into a full-time business in 2010. She specializes in working with eco sterling silver wedding rings. She works out of her solar-powered home in Australia and she has a lot to teach us about selling on Etsy.
EP038: Selling on Etsy / How to Kickstart Your Etsy Store with Jess Van Den
Jess Van Den is a self-employed silversmith. She has been making jewellery since 2008 when she started selling jewellery as a hobby and then turned it into a full-time business in 2010. She specializes in working with eco sterling silver wedding rings. She works out of her solar-powered home in Australia and she has a lot to teach us about selling on Etsy.
The ring photographed is by Jess Van Den available from Epheriell
EPISODE RECAP
Will you tell everyone a little about yourself and how you got started in jewellery? (2:29)
Was Etsy a no-brainer? (3:50)
Was your business immediately successful? Were you getting sales right away? (6:22)
Let’s talk about Etsy - tell us about your recommendations for having a financially viable product (10:01)
Your specialty is wedding rings, right? (14:16)
Tell us about SEO and your advice (16:01)
How did you do your shop - did you do it all yourself or did you outsource? (20:23)
We know photographs are so important. What are your tips for photos on Etsy? (22:08)
What else can we do to make our shop look as professional as possible? (26:41)
How do reviews work on Etsy? (29:44)
Why we shouldn’t neglect the boring parts of the site? (34:51)
Tell us about where people can get more information on your guides and support (36:43)
ABOUT JESS
Jess Van Den is a self-employed silversmith working under the Epheriell label. She’s been making jewellery since 2008, when she opened her Etsy shop to sell her jewellery as a hobby, and turned Epheriell into her full-time occupation in 2010 – bringing her husband Nick on board soon after.
She specialises in eco sterling silver wedding rings, and works out of her solar-powered home studio in the countryside north of Brisbane, Australia.
She’s also the founder of Create & Thrive & the Thriver Circle, where she teaches fellow makers how to turn their handmade hobby into a thriving business.
RESOURCES
Thanks so much for listening.
CaN I ASK A FAVOUR ..
I would really appreciate your support! If you enjoy what we do then it would mean the world to me if you would take a moment to give it a lovely 5-star review on the podcast app you use. It helps get the word out and reviews really help new people discover us. It would mean such a lot. Oh and don’t forget to subscribe to it on your favourite podcast app so that you don’t miss an episode.
Thank you so much,
With love
Jess x
Blog posts you might also enjoy:
Simple Tool for Evaluating Your Year >
Crowdfunding for Your Jewellery Business >