How to Sell Your Jewellery This Christmas (podcast episode)
Building trust and desire with your customers takes time, so now is the time to start marketing for Christmas! In this episode, Jessica breaks down her top tips for marketing your jewellery business via social media, email, and in-person networking. She shares some Instagram content ideas that work especially well for the holiday season, offers advice about discounts and promotions, and encourages listeners to get creative with their marketing. Wherever you are in your jewellery business journey, this episode has something for you!
126: How to Sell Your Jewellery This Christmas
With Jessica Rose
Building trust and desire with your customers takes time, so now is the time to start marketing for Christmas! In this episode, Jessica breaks down her top tips for marketing your jewellery business via social media, email, and in-person networking. She shares some Instagram content ideas that work especially well for the holiday season, offers advice about discounts and promotions, and encourages listeners to get creative with their marketing. Wherever you are in your jewellery business journey, this episode has something for you!
Episode Description:
Thank you for buying and supporting the book! (1:41)
Now is the time to start marketing for Christmas (4:06)
What types of posts work well for this season? (9:30)
Consider collaborating with other small business (10:58)
Going live is a great way to connect with followers (12:02)
Start emailing your list, even if it’s small (13:59)
Make a plan for the next six weeks (16:41)
If you’re going to offer a deal, consider adding something rather than discounting (17:40)
Don’t be afraid to get creative! (21:51)
Try branching out to groups or events that can expand your network (24:34)
Not sure where to start? Try this first. (28:30)
Think about ways to make Black Friday work for your business (30:20)
Resources
Learn more about Jewellers Academy
Watch this episode on YouTube
Join the Jewellers Academy Facebook Group
Order Your Copy of “Start and Grow a Profitable Jewellery Business”
Learn More About the Handmade and Well Paid Campaign
Find Jewellers Academy on Instagram and Facebook
Your next listen
You don’t need thousands of customers to have a profitable jewellery business, but you do need to understand which stage of business you’re in and plan accordingly. In this episode, Jessica Rose shares a preview of her upcoming book, “Start and Grow a Profitable Jewellery Business,” which talks about the three stages of growing your jewellery business. Jessica also explains who the book is for, what concepts it covers, and how you can stay up to date on all the events and resources surrounding the book’s release.
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