How to Run a Successful Pop-Up Shop for Your Jewellery Business - with Matt Hopkins, founder of The Great Brand Exchange (podcast episode)
In this week's episode, Jess chats with Matt Hopkins, founder of The Great Brand Exchange. The Great Brand Exchange helps small businesses grow and scale by giving them routes into high-street retail and helps bring exciting, unique, local products to major retailers. Since its inception, the Great Brand Exchange has generated £50 million in revenue for small businesses, managed 5,000 pop-up events and created an active network of 12,000 emerging brands.
Listen now:
175: How to Run a Successful Pop-Up Shop for Your Jewellery Business
With Matt Hopkins
In this week's episode, Jess chats with Matt Hopkins, founder of The Great Brand Exchange. The Great Brand Exchange helps small businesses grow and scale by giving them routes into high-street retail and helps bring exciting, unique, local products to major retailers. Since its inception, the Great Brand Exchange has generated £50 million in revenue for small businesses, managed 5,000 pop-up events and created an active network of 12,000 emerging brands.
Episode Description:
How did the Great Brand Exchange come about? (2:39)
What does the GBE do? (7:01)
What's the value that the GBE brings to small businesses and big retailers alike? (11:51)
What content is best for matching with/attracting brands? (17:44)
What are the benefits of pop-up shops for small businesses? (20:04)
What makes a successful pop-up shop? (22:40)
What trends does Matt see in retail at the moment? (25:56)
How can Jewellers get started with the Great Brand Exchange? (33:22)
Matt's tips for business success (35:00)
Resources:
Learn more about Jewellers Academy
Join the Jewellers Academy Facebook Group
About matt
Matt is an experienced business leader, skilled at identifying opportunities for growth, building commercial strategies, and steering sales and marketing initiatives.
A visionary entrepreneur and creative with a proven record in developing multiple business models. Matt has a background in licence branding, working with brands such as Jamie Oliver, Laura Ashely, The Great British Bake Off and Chef Tom Kerridge.
Through his work in retail Matt recognised a shift in consumer trends and behaviour. Consumers were seeking locally made products which had a story to tell which led Matt to set up the The Great Brand Exchange (GBX) in 2014.
who are the great brand exchange
The Great Brand Exchange helps small brands get into retail. We believe emerging and growing brands should have the same opportunities as well-established and well-funded businesses. Since the beginning, The Great Brand Exchange has generated over £50m in retail sales for small brands, managed over 5000 in store Pop--Up shops and amassed a network of over 12,000 brands.
We help businesses bring their brand to life via our pop-up shops. We currently work with John Lewis, Harvey Nichols, Boots and Waitrose and are set to announce a new retailer soon. We also have a tailor-made distribution service to help retailers access a wide selection of small brands through a single source. We have recently launched 'Found Here' which is a Membership platform where brands can have a listing on our retailer directory, helping them to be 'found' by buyers more easily. Via the membership brands can also access recommended suppliers and attend live webinars by industry experts to help grow their business.
Website: https://thegbexchange.com/pop-up/
Your next episode:
Fairs and events are an excellent way to grow your business, but they can be intimidating when you’re not sure where to get started. In this episode, Jess talks with Lisa Ramos, a jeweller and handbag maker who’s built her business primarily through in-person events. Lisa shares her top tips for applying to fairs and making a show successful. She also explains how she’s used email marketing to continue building her customer base outside of events.
