How to Sell Your Jewellery - Learn from Vintage Jewellery Specialist Susannah Lovis (podcast episode)
The art of selling doesn’t always come naturally to jewellers, but there are certain strategies you can learn to make your selling more effective. In this episode, Susannah Lovis shares some of her favourite questions to ask customers, tips for engaging with people in person and online, and more. Susannah is the owner of the vintage jewellery store Susannah Lovis Jewellers, and she has so many excellent insights to share!
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157: How to sell your jewellery - learn from vintage jewellery expert
With Susannah Lovis
The art of selling doesn’t always come naturally to jewellers, but there are certain strategies you can learn to make your selling more effective. In this episode, Susannah Lovis shares some of her favourite questions to ask customers, tips for engaging with people in person and online, and more. Susannah is the owner of the vintage jewellery store Susannah Lovis Jewellers, and she has so many excellent insights to share!
Episode Description:
Today we’re talking with vintage jewellery specialist Susannah Lovis (1:34)
How did you get interested in the jewellery business? (2:47)
What’s the difference between antique and vintage? (9:59)
Can you share some tips for selling jewellery? (13:00)
What questions do you ask customers to help sell in person? (17:52)
How do you approach selling online? (24:01)
What have you learned while building your team? (27:36)
What’s next for you and your business? (31:08)
How have you grown your Instagram? (32:18)
What are some of your favourite pieces to sell? (34:18)
Where to find Susannah (36:55)
ABOUT SUSANNAH
Susannah launched her eponymous boutique, Susannah Lovis Jewellers, in the Burlington Arcade in 1996. One of the pioneering female jewellers of the mid-nineties, Susannah has paved the way for the female-led jewellers of today.
Since the early days of the boutique, she has focused on curating outstanding vintage collections, a dedication to quality which has spurred business growth over the past 26 years. Originally serving clients in the UK, the brand now has a global reputation, with visitors from overseas flocking to the boutique. Susannah and her shop are renowned for their status as the ‘go-to’ destination for vintage designer pieces, with over 2,000 in stock, with an emphasis on iconic brands such as Cartier and Tiffany.
Closer to home, the boutique is a one-stop destination for royalty and celebrities alike. Industry stylists adore the variety of choice of eras and pieces when dressing their clients for television appearances and photoshoots. Jewellery from Susannah Lovis has been spotted adorning a diverse range of discerningly stylish clients, from duchesses to divas to daytime TV hosts.
Throughout her inspirational industry journey, Susannah has been instrumental in developing the careers of countless jewellers, with former colleagues heading up international auction houses and being inspired to start jewellers of their own.
Resources:
Learn more about Jewellers Academy
Watch this episode on YouTube
Join the Jewellers Academy Facebook Group
Order your copy of “Start and Grow a Profitable Jewellery Business”
Susannah’s Website
Follow Susannah on Instagram
Find Jewellers Academy on Instagram and Facebook
Your next episode:
Clare Yuille realised that no one really teaches makers how to pitch themselves and their work to retailers, so she decided to do something about it. As the founder of Indie Retail Academy, Clare helps jewellers and other makers sell their work to independent stores. In this episode, Clare shares some of her top tips for building and managing relationships with retailers, advice for selling during the holidays, and more.
