Mid-Year Review for Your Jewellery Business and Preparing for Christmas in June (podcast episode)
It’s not too early to start planning for the holidays! In this episode, Jess walks through a mid-year review you can use to evaluate the first six months of 2023 and start preparing for the rest of the year. Whether you’re in your first year of business or you’re an experienced jewellery business owner, this episode has some excellent tools for reflection and planning. You won’t want to miss it!
Listen now:
159: Mid-year review for you jewellery business and preparing for christmas in june
With Jessica Rose
It’s not too early to start planning for the holidays! In this episode, Jess walks through a mid-year review you can use to evaluate the first six months of 2023 and start preparing for the rest of the year. Whether you’re in your first year of business or you’re an experienced jewellery business owner, this episode has some excellent tools for reflection and planning. You won’t want to miss it!
Episode Description:
Today we’re talking about actions you can take now to plan for the rest of the year (1:34)
Ask yourself these questions to reflect on the past six months (2:55)
Start thinking now about your goals for the rest of the year (7:35)
Set a revenue goal, a marketing goal, and one soft goal (8:39)
Determine what jewellery you want to sell for the holidays (13:19)
Make a plan for ordering the materials, packaging, and supplies you’ll need (16:22)
Decide how you want to handle hallmarking (18:47)
Think through any upcoming fairs and events (20:37)
Consider your photography and videography needs (23:03)
Reach out to your wholesalers to finalize your holiday plans (24:57)
Marketing best practices for jewellers (27:32)
Start thinking about gift vouchers and other special offers (34:34)
Resources:
Learn more about Jewellers Academy
Watch this episode on YouTube
Join the Jewellers Academy Facebook Group
Order your copy of “Start and Grow a Profitable Jewellery Business”
Download the mid-year review worksheet
Read our craft fair checklist
Find Jewellers Academy on Instagram and Facebook
Your next episode:
Thinking about attending fairs over the Christmas period?
They are an excellent way to grow your business, but they can be intimidating when you’re not sure where to get started. In this episode, Jess talks with Lisa Ramos, a jeweller and handbag maker who’s built her business primarily through in-person events. Lisa shares her top tips for applying to fairs and making a show successful. She also explains how she’s used email marketing to continue building her customer base outside of events.
