Selling Out a Fine Jewellery Collection on TikTok (podcast episode)
In this week's episode, Jess has a fascinating chat with London-based fine jeweller Susannah King. Susannah reveals who inspired her to enter into the world of jewellery making, her philosophy around how she markets herself, her creative processes, the story behind her stunning success on TikTok and more.
Listen now:
171: Selling out a fine jewellery collection on tiktok
With Susannah King
In this week's episode, Jess has a fascinating chat with London-based fine jeweller Susannah King. Susannah reveals who inspired her to enter into the world of jewellery making, her philosophy around how she markets herself, her creative processes, the story behind her stunning success on TikTok and more.
Episode Description:
Today we're talking with fine jewellery Susannah King (1:01)
How did you come to jewellery making? (2:44)
When did you start making as opposed to repairing? (7:56)
How has your use of video on social media helped grow your business? (10:52)
How do you be your authentic self on social media and build relationships? (13:58)
How do you use social media to launch jewellery collections? (17:03)
What are your jewellery-making processes? (22:01)
How do you manage your time? (28:23)
What's your proudest moment so far in your jewellery career? (32:59)
What's been the biggest challenge so far in your business? (34:50)
What do you love most about jewellery-making? (37:12)
Where to find Susannah? (38:49)
Resources:
The Jewellery Business Academy
Learn more about Jewellers Academy
Join the Jewellers Academy Facebook Group
About Susannah
Susannah King is a visionary fourth-generation goldsmith whose creations redefine the realm of jewellery as awe-inspiring art pieces. Her work centres around bold and powerful shapes infused with vibrant and captivating colours, reflecting a passion for pushing the boundaries of traditional jewellery design. Born into a family steeped in the world of jewellery, Susannah’s artistic journey was inspired by her Mother’s work in the field of gemmology, her Father’s skill as a master goldsmith, her Grandfather’s skills as a silversmith and her Great Uncle’s talents as an engraver.
Susannah’s craftsmanship celebrates centuries-old techniques and generations of knowledge brought into the modern world. She has successfully embraced contemporary platforms like Instagram and TikTok for selling her work with regular drops and a coveted bespoke waiting list for her one-of-a-kind creations, ensuring that her artistry reaches a diverse and engaged audience.
Your next episode:
Want to hear more about jewellers on TikTok? In this episode, Jessica Irwin of Violet Moon Jewelry is telling us all about her experience with growing her business on TikTok. Jessica shares her top tips for jewellers who are new to the app, explains how she stays motivated and inspired, and shares some real-life examples of how posting on TikTok increased her sales.
