What is the Halo Award and How Hallmarking Can Add to Your Story as a Jeweller (podcast episode)
Hallmarking isn’t just a standard to follow, it’s a powerful way to promote your business and educate your customers about jewellery quality. In this episode, Marianne Wilson and Charlotte Turner return to the podcast to talk about this year’s HALO Award, which honours jewellers who are promoting hallmarking in creative ways. Marianne and Charlotte explain how you can apply for the HALO Award, share examples of past year’s winners, and talk about the benefits of hallmarking for you and your customers.
Listen now:
163: what is the halo award and how hallmarking can add to your story as a jeweller
With Marianne Wilson and Charlotte Turner
Hallmarking isn’t just a standard to follow, it’s a powerful way to promote your business and educate your customers about jewellery quality. In this episode, Marianne Wilson and Charlotte Turner return to the podcast to talk about this year’s HALO Award, which honours jewellers who are promoting hallmarking in creative ways. Marianne and Charlotte explain how you can apply for the HALO Award, share examples of past year’s winners, and talk about the benefits of hallmarking for you and your customers.
Episode Description:
Today we’re talking with Marianne Wilson and Charlotte Turner about hallmarking (1:14)
What is the HALO Award, and why does it exist? (2:23)
Can you explain why hallmarking is important? (6:55)
How can independent jewellers promote hallmarking? (10:32)
Why is hallmarking beneficial for jewellers? (18:21)
How do you apply for the HALO Award? (24:40)
Where to learn more about hallmarking (36:16)
Resources:
Learn more about Jewellers Academy
Watch this episode on YouTube
Join the Jewellers Academy Facebook Group
Order your copy of “Start and Grow a Profitable Jewellery Business”
Apply for the HALO Award
Download the Digital Dealers Notice
The Goldsmiths’ Company Assay Office Website (London)
British Hallmarking Council Website
NAJ Whistleblowing Line
Find Jewellers Academy on Instagram and Facebook
Your next episode:
It’s not too early to start planning for the holidays! In this episode, Jess walks through a mid-year review you can use to evaluate the first six months of 2023 and start preparing for the rest of the year. Whether you’re in your first year of business or you’re an experienced jewellery business owner, this episode has some excellent tools for reflection and planning. You won’t want to miss it!
