7 Ways to Increase Your Visibility as an Introverted Jeweller with Janine Friston of The Female Business Network (podcast episode)
In this week's episode of the Jewellers Academy podcast, host Anna Campbell talks with Janine Friston of The Female Business Network. Janine shares 7 ways to increase visibility for introverted jewellers in business, covering how to show up on social media, how to get seen on Google, tips for face to face networking and more.
Listen now:
226: 7 ways to increase your visibility as an introverted jeweller
with Janine Friston
In this week's episode of the Jewellers Academy podcast, host Anna Campbell talks with Janine Friston of The Female Business Network. Janine shares 7 ways to increase visibility for introverted jewellers in business. Visibility as so important for anyone in business but for introverts it can feel like a mountain to climb. Anna and Janine cover how to show up on social media, how to get seen on Google, tips for face to face networking and more.
The key take aways from this episode are:
Focus on a few key social media essentials, such as optimizing your bio and updating your banner image, to improve your visibility as a jeweller.
Create faceless reels or content to showcase your products and behind-the-scenes processes, even if you're not comfortable showing your face.
Set up a Google Business Profile to improve your visibility in local searches and attract potential customers in your area.
Utilize email marketing to communicate with interested customers and build trust, as it provides a more personal and direct connection.
Ask for reviews from satisfied customers to establish social proof and build credibility for your jewelry business. Consistent email communication is key, and most people don't email enough.
Keep emails concise with a clear call to action.
Use email to showcase personality and behind-the-scenes content.
Blogging is a great way to educate customers, build trust, and showcase expertise.
Networking can be done in small groups or online, and it's important to choose the right events or groups for your needs.
Approach networking with curiosity and a collaborative mindset.
Make sure you listen to get all the great advice.
Female Business Network Website
Learn more about Jewellers Academy
About Janine
Janine is the founder of the Female Business Network, and supports introverted and quietly-confident women in business to be visible, build genuine relationships and grow their businesses in ways that are aligned with them.
Janine has been hosting networking meetings since 2018, and has grown her business to include online and in-person networking groups across the UK. Introvert-friendly, and non-sale-sy, Janine champions conversation, connection, friendship and relationship building in her networking approach.
Janine is also a startup and small business mentor, hosts her own mastermind, has been a guest speaker, podcaster and is about to launch her first courses to help people be more confident and have the tools to achieve more from networking, as well as growing businesses in a more introverted and quieter way.
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