Ribbon Rings Going Viral - Last year I nearly gave up my business… Now it’s stronger than ever - with Anna Sweet from This Story Jewellery (podcast episode)
In this week's episode, Jess chats to Anna Sweet, a jewellery maker who specializes in creating unique pieces with a focus on storytelling, who also features in episode one of the Handmade Jewellers. Anna discusses her journey in the jewellery business, which hit a rough patch when she felt demotivated and lacked creativity. She even contemplated quitting her business. However, after taking a break and stepping back from the pressure, she found renewed inspiration.
Listen now:
201: Ribbon Rings Going Viral - Last year I nearly gave up my business… Now it’s stronger than ever
with Anna Sweet from This Story Jewellery
In this week's episode, Jess chats to Anna Sweet, a jewellery maker who specializes in creating unique pieces with a focus on storytelling, who also features in episode one of the Handmade Jewellers. Anna discusses her journey in the jewellery business, which hit a rough patch when she felt demotivated and lacked creativity. She even contemplated quitting her business. However, after taking a break and stepping back from the pressure, she found renewed inspiration.
A pivotal moment came when she created the "ribbon ring," a charming piece inspired by Victorian jewellery, which went viral on TikTok. This unexpected success reignited Anna's passion for her craft, leading to opportunities like showcasing her work at Selfridges. Through her story, Anna emphasizes the importance of allowing oneself to take breaks, experiment, and create for personal fulfillment rather than solely for commercial success.
This Story Jewellery on tiktok
This Story Jewellery on Instagram
Learn more about Jewellers Academy
Start and Grow a Profitable Jewellery Business - bestselling book featuring Anna Sweet
the handmade jewellers
Join us on Thursdays at 8pm for our new TV series, starting on the 25th April, each episode includes interviews with the jewellers, behind-the-scenes tours of their workplaces, and hands-on demonstrations of jewellery making techniques. Anna features in Episode 1 released on Thursday 25th April at 8pm.
Your next episode:
In this episode, Anna Sweet of This Story Jewellery explains how winning a JewelFund grant helped her grow her business. Anna also describes the process of developing her unique style and building a loyal following on social media
Your next episode:
Another jeweller who features on the Handmade Jewellers show and who also has sell out fine jewellery collections through TikTok, why not check out this episode with Susannah King? Susannah reveals who inspired her to enter into the world of jewellery making, her philosophy around how she markets herself, her creative processes, the story behind her stunning success on TikTok and more.
