Using SEO to boost your website with Elin Horgan and Victoria Thomas (podcast episode)
In this week's episode, host Elin Horgan talks to Victoria Thomas, a freelance digital marketing specialist. Victoria, who focuses on SEO and Google Ads, discusses the importance of Search Engine Optimisation (SEO) for small businesses. She explains that SEO is about enhancing a website's visibility on search engines like Google, which helps drive more traffic, improve user experience, and ultimately boost sales. Victoria also outlines seven key reasons why SEO is crucial, including understanding customer needs, building a stronger brand, and providing long-term success.
Listen now:
213: using seo to boost your website
with Elin Horgan and Victoria Thomas
In this week's episode, host Elin Horgan talks to Victoria Thomas, a freelance digital marketing specialist. Victoria, who focuses on SEO and Google Ads, discusses the importance of Search Engine Optimisation (SEO) for small businesses. She explains that SEO is about enhancing a website's visibility on search engines like Google, which helps drive more traffic, improve user experience, and ultimately boost sales. Victoria also outlines seven key reasons why SEO is crucial, including understanding customer needs, building a stronger brand, and providing long-term success.
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About Victoria
I help my clients’ websites to get found on Google through search marketing activities, including SEO and PPC/Google Ads. With over 15 years of digital marketing experience, I work with a range of industries, including: ecommerce/online shopping, media, personal finance, health and wellbeing, business services and more. I have a particular expertise in working with smaller businesses to help them stand out from the crowd in search engine results, drive more relevant traffic to their website and improve conversion rates with website optimisation to increase sales. I can help with Local SEO, Technical SEO Audits, SEO Content Planning and Backlinking.
Your next episode:
This episode is all about using Google reviews to promote a jewellery business. Sally shares her strategy, emphasizing the importance of Google reviews for enhancing visibility and credibility. She suggests asking customers for reviews and provides insights into handling negative reviews professionally, encouraging businesses to address issues transparently and genuinely. The conversation delves into practical aspects of setting up Google reviews, including the importance of a map location, and Sally recommends a thoughtful response strategy to maintain a positive online reputation.
