What goals have you set for yourself in 2022? Whether you’re looking to grow your business or launch a new one, this episode can help! Jessica Rose shares her top tips for jewellery makers and breaks down some of the keys to success for small business owners looking to market their businesses, build connections with customers, manage their inventory, and more.

085: What Makes A Successful Jewellery Business in 2022

with Jessica Rose

What goals have you set for yourself in 2022? Whether you’re looking to grow your business or launch a new one, this episode can help! Jessica Rose shares her top tips for jewellery makers and breaks down some of the keys to success for small business owners looking to market their businesses, build connections with customers, manage their inventory, and more.

Episode Description:

In this episode we’re talking about tips for having a successful jewellery business in 2022 (0:51)
1. Have clarity about the range of what you’re selling and who it is for (4:22)
2. Build a community around your business and brand (6:58)
3. Pick one key social media channel to focus on (9:15)
4. Show up consistently and as yourself (10:46)
5. Take care of yourself and take regular breaks (12:57)
6. Keep your content short and sweet (15:00)
7. Tell stories (16:22)
8. Structure your marketing with campaigns (18:39)
9. Email marketing is still important (20:41)
10. Excellent customer service goes a long way (22:04)
11. Social proof is now essential (24:00)
12. Photography is still one of our best marketing tools (26:04)
13. Plan your marketing with emotional intelligence and empathy(27:23)
14. Embrace the voice message and video chat features on social media (31:06)
15. Network with fellow jewellers and small business owners (32:30)
16. Stay open to using the technology your customers are using (34:47)
17. Don’t forget about your personal brand (36:50)
18. Video is non-negotiable (39:05)
19. Stay on top of your inventory (40:36)
20. Make your mental health a priority this year (42:43)