This week I’m excited to share with you a strategy and 6 month plan for having a £20K Christmas in your jewellery business this year. Christmas is traditionally the busiest time of year for jewellers and 2020 will be no exception. I talk you through the different things to focus on each month from now until December to prepare for your Christmas sales, connect with your customers and smash your targets
Read MoreMy guest this week is award-winning Art Director and jeweller Emma René who joins us to talk about the 10 mistakes jewellers make with their branding and how to overcome those mistakes.
Read MoreThis week we’re joined by Banita Mistry the founder of @Jewellers_of_Colour an Instagram community connecting Black, Asian and Ethnic Minority Jewellers to share stories, resources and opportunities. This year there has been a real awakening about what is going on in the world and how we can move towards more positive change. I talk with Banita about the jewellery industry specifically and how we can move toward a better, more integrated future.
Read MoreThis week we’re joined by Stelios Karantonas who is a trained goldsmith. He trained in Greece before moving over to London to set up his workshop. He has his own jewellery brand and is a very knowledgeable and talented jeweller. Today he shares some of his journey to becoming a jeweller.
Read MoreThis week on the podcast we’re joined by the jeweller Karen Young. Karen had a successful corporate career and has made the transition to following the thing she loves - jewellery - and now has two thriving businesses. Learn about her fascinating journey and hear her advice for jewellers.
Read MoreEpisode 5 is all about a model jewellery photoshoot. Jewellers often photograph their jewellery with props but using a model can really elevate your brand, give your jewellery a particular look and make it more desirable for your customers. Join me in conversation with jeweller Elin Horgan who has experience of working with jewellery photoshoots for her own brand to pick up her valuable tips and advice
Read MoreSo much is changing right now about how we work. Many of us have a business selling jewellery face to face, whether that’s at craft markets, jewellery parties, in shops etc but now we’re looking at how to pivot to have a strong online offering. Join me in episode 4 of the podcast as I talk about some of the top tips for taking your business online by building on the business you already have.
Read MoreEpisode 3 of the Jewellers Academy podcast is all about ethical gemstones. I interview Stuart Pool, a specialist in responsibly-mined and fully-traceable coloured gemstones, mainly sourced directly from mines in Sri Lanka and Tanzania. Join us for this fascinating and enlightening conversation about what ethical practice is when it comes to gemstones, how we as jewellers can be sure the gems we buy are ethically sourced and more.
Read MoreEpisode 2 of the Jewellers Academy podcast is all about change. The only inevitable thing in life is change. So how do we deal with it? Join me in conversation with jeweller and teacher Anna Campbell. Anna started her career as a lecturer in Psychology and brings her unique background in psychology with her knowledge of working with creative business owners to discuss mindset shifts, being kind to ourselves, the power of gratitude and much more.
Read MoreI’m so excited to share that the Jewellers Academy podcast launches today! I created this podcast to help any designer, jeweller or handmade artist to grow a thriving business - if that sounds like you then you’re in the right place!
Episode one is all about Instagram …
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