My guest this week is award-winning Art Director and jeweller Emma René who joins us to talk about the 10 mistakes jewellers make with their branding and how to overcome those mistakes.
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Styling your images to create balanced, emotive and beautiful images of your pieces is one of the most powerful sales tools available to handmade sellers for attracting and engaging with customers. In part one of this two part blog series, jewellery photographer, Karen Young shares her styling 'recipe' that takes the guesswork out of nailing photo styling each and every time.
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Applications for JewelFund 2020 are now open! Two £1000 grants are available. What would you spend the money on for your jewellery business? Find out how to apply
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This week we’re joined by Banita Mistry the founder of @Jewellers_of_Colour an Instagram community connecting Black, Asian and Ethnic Minority Jewellers to share stories, resources and opportunities. This year there has been a real awakening about what is going on in the world and how we can move towards more positive change. I talk with Banita about the jewellery industry specifically and how we can move toward a better, more integrated future.
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This week we’re joined by Stelios Karantonas who is a trained goldsmith. He trained in Greece before moving over to London to set up his workshop. He has his own jewellery brand and is a very knowledgeable and talented jeweller. Today he shares some of his journey to becoming a jeweller.
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This week on the podcast we’re joined by the jeweller Karen Young. Karen had a successful corporate career and has made the transition to following the thing she loves - jewellery - and now has two thriving businesses. Learn about her fascinating journey and hear her advice for jewellers.
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Episode 5 is all about a model jewellery photoshoot. Jewellers often photograph their jewellery with props but using a model can really elevate your brand, give your jewellery a particular look and make it more desirable for your customers. Join me in conversation with jeweller Elin Horgan who has experience of working with jewellery photoshoots for her own brand to pick up her valuable tips and advice
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When you first start your handmade jewellery business, often you are brimming with excitement, enthusiasm and make jewellery for the sheer joy of it. But sooner or later on your jewellery business journey, thoughts turn to making a profit to achieve your goals and really grow your business. But how do you achieve this? Have a look at some of the options available to you to fast track your growth
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Most jewellers have this thing about tools! We love them and can’t get enough of them! But today we are going to talk about one of the main tools for a jeweller - the saw
The jeweller’s saw is used in a number in many forms of jewellery making, from silversmithing, wax carving, and even perspex so it is worthwhile investing in one for your toolbox. And because it is a tool that you will likely have for many years, it is worth taking a little bit of time before buying (or upgrading) to make the right choice for you and your needs.
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So much is changing right now about how we work. Many of us have a business selling jewellery face to face, whether that’s at craft markets, jewellery parties, in shops etc but now we’re looking at how to pivot to have a strong online offering. Join me in episode 4 of the podcast as I talk about some of the top tips for taking your business online by building on the business you already have.
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Thank you to the hundreds of you that entered our lockdown jewellery competition. We found it so hard to choose a winner so we shortlisted 12 entrants and put it to the public vote. Find out who won ..
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Episode 3 of the Jewellers Academy podcast is all about ethical gemstones. I interview Stuart Pool, a specialist in responsibly-mined and fully-traceable coloured gemstones, mainly sourced directly from mines in Sri Lanka and Tanzania. Join us for this fascinating and enlightening conversation about what ethical practice is when it comes to gemstones, how we as jewellers can be sure the gems we buy are ethically sourced and more.
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Episode 2 of the Jewellers Academy podcast is all about change. The only inevitable thing in life is change. So how do we deal with it? Join me in conversation with jeweller and teacher Anna Campbell. Anna started her career as a lecturer in Psychology and brings her unique background in psychology with her knowledge of working with creative business owners to discuss mindset shifts, being kind to ourselves, the power of gratitude and much more.
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I’m so excited to share that the Jewellers Academy podcast launches today! I created this podcast to help any designer, jeweller or handmade artist to grow a thriving business - if that sounds like you then you’re in the right place!
Episode one is all about Instagram …
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Have a retail space, attend markets or fairs, or perhaps teach jewellery making workshops? We’ve compiled a handy guide on where to look for advice, resources or equipment for keeping you & your customers safe during the pandemic.
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Do you want to start adding gemstones to your jewellery designs?
Or maybe you have one or two stone setting techniques you use time and time again, but you want to advance your skills so you can expand your design possibilities!
But it can be hard to know where to start. So this blog covers 12 of the main gemstone setting types so you get an overview of all the possibilities for your jewellery designs.
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Are you starting a jewellery business? Congratulations. That's so exciting!
Starting a business can be a bit daunting but it doesn’t have to be so here are some tips to get those first sales coming in.
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Running a competition can be a great way to attract more customers and engage your existing followers. But how do you do it successfully and what are the rules? Here’s what you need to think about when planning your next competition.
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Working in gold is often a goal for jewellers. The secret is it’s not as hard has you’d think! Shhh!
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I work with jewellery designers at all levels, from start up to large established businesses. I am often asked how to build a jewellery business so I have identified the different activities that businesses making 5k, 30k and 50k a year are doing to grow their businesses.
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