Crowdfunding for Your Handmade Business with Rebecca Wilson (podcast episode)
Today I’m joined by Rebecca Wilson - a jeweller, ceramic artist and talented business person. Rebecca has successfully used crowdfunding campaigns to raise awareness and funds for her business. She spoke to me about her experience and recommendations for a successful campaign
EP027: Crowdfunding for your handmade business with rebecca wilson
Today I’m joined by Rebecca Wilson - a jeweller, ceramic artist and talented business person. Rebecca has successfully used crowdfunding campaigns to raise awareness and funds for her business. She spoke to me about her experience and recommendations for a successful campaign
EPISODE RECAP
Welcome Rebecca Wilson (0:54)
Can you share a little about how you came into jewellery making and ceramics? (1:51)
Your work is full of lovely colours and memories. Was that intentional? (3:53)
How did you develop this style of jewellery making? (4:42)
What is crowdfunding? (5:57)
You’ve done a few crowdfunding campaigns. Can you talk us through what you did and the results? (6:44)
How did you market your crowdfunder? (12:24)
You do crowdfunding to help fund your project but it’s also like a launch (14:44)
Did you do any press releases? (15:50)
A lot of crowdfunding pages also have videos (16:17)
Was it important to tell people about a specific event you were trying to raise the money for? (18:18)
Did you reach your target? (19:50)
The deadline is really important, isn’t it? (20:41)
Tell us about your most recent crowdfunder project (23:23)
It’s a lot of work but I’m sure there’s momentum behind it (29:17)
What advice would you give someone considering starting a crowdfunded campaign? (30:53)
ABOUT REBECCA
Rebecca started out working in ceramics, and over the years her practise evolved through sculptural works, lighting and homewares, and now to precious jewellery. She has enjoyed an international exhibiting career for well over a decade and has shown her work at prominent locations such as COLLECT at the Saatchi Gallery, Sieraad Art Jewellery Fair in Amsterdam, and the Triennialle Design Museum in Milan. She stocks a wide range of jewellery boutiques and craft galleries in the UK and beyond.
RESOURCES
Photo: Double Ring Pop Ring by Rebecca Wilson >
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With love
Jess x
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