10 Tips for Writing Amazing Copy For Your Jewellery Business with Rachel at The Copy House (podcast episode)
Today I’m joined by Rachel, founder of The Copy House. She is a copywriter and proofreader. When you run your own business there are so many things you need to write so I know this is a topic that is important for us all. Rachel’s been working in this area for 15 years and has worked for many different kinds of companies so she has some great tips for us - get a pen and paper ready!
EP023 10 Tips for Writing Amazing Copy For Your Jewellery Business with Rachel at The Copy House
Right now, email marketing is the most effective way to sell your work online and to build a community. There’s nothing like email, so if you haven’t started or are quite new there is so much potential there! Join me as we talk through this topic.
EPISODE RECAP
Welcome (1:54)
Can you tell us about your background? (3:30)
Tip 1: Write clearly (7:43)
Tip 2: Don’t ramble - feel confident enough to stop a sentence and start another (12:19)
Tip 3: CAPITAL LETTERS (15:34)
Tip 4: Formatting and using space (18:47)
Tip 5: Avoid the usual cliches in your industry (22:16)
Tip 6: Sell the benefits (27:12)
Tip 7: Rather than talk about you, think about your best customer and speak to them (30:30)
Tip 8: Don’t make judgments about your audience (34:15)
Tip 9: Leave it and come back to it (38:22)
Tip 10: Proof read it (39:51)
Extra tip - channel all your energy, bring it to your writing and it will come through (42:05)
Where can we go to connect with you? (44:42)
ABOUT RACHEL
Hello! I’m Rachel, creator of the copy house, sounds like ‘coffee house’. I help businesses find their voice and speak to their audience, often acting as their brand ‘gatekeeper’. From websites, marketing and emails, to social media, blogs and internal comms, I help all kinds of wonderful businesses with their words, usually a task they find difficult or are just too busy for. They get on with running their business, leaving it all to me, knowing their words are mistake-free, selling their best selves, and doing wonders for their SEO, brand and success. I used to run a membership organisation for freelance and micro-business creative and digital media setups, and fell in love with the world of makers and entrepreneurs. So I decided I wanted to earn my living that way too, by working with words. So I set about getting qualified as a proofreader and I’ve been working with words for businesses for the last fifteen years, a job I absolutely love for the value it brings, and incredible, often surprising returns.
https://www.instagram.com/thecopy.house
https://www.linkedin.com/in/rachel-smith-copywriter/
Thanks so much for listening.
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Thank you so much,
With love
Jess x
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