interview with fiona humberstone aka the brand stylist (podcast episode)

On the podcast this week I’m sharing an interview with Fiona Humberstone aka the Brand Stylist. Fiona is the authority on branding and we talked about her expert advice on branding for jewellers


 
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EP054: interview with fiona humberstone aka the brand stylist

On the podcast this week I’m sharing an interview with Fiona Humberstone aka the Brand Stylist. Fiona is the authority on branding and we talked about her expert advice on branding for jewellers

Note: this interview was originally filmed. If you’d like to watch the interview then you can find it here >



EPISODE RECAP

  • Tell us about your story - how did you become the brand stylist? (1:50)

  • When you’re in business, it can feel like a waste of time to think about your brand can’t it? (6:30)

  • Tell us about “editing to amplify” (7:44)

  • If I have two different styles of jewellery, should I keep them under one brand or have separate brands? (13:25)

  • Photography is such a key part of our brands as jewellers. What’re your thoughts on managing photography? (17:00)

  • What are the most important things to spend money on for our brands? (21:26)

  • For people who are further along in their business, do you have any tips for keeping our branding focus? (25:09)

  • What is your motto on life? (27:50)

  • How do you fit in family, work and home life? (29:25)

ABOUT FIONA

Fiona Humberstone is a Creative Director, Brand Consultant and founder of the Brand Stylist. Fiona has spent more than twenty years in the industry: styling brands, creating websites and running workshops. She’s the author and publisher of the bestselling books How to Style your Brand and Brand Brilliance. Fiona is passionate about empowering entrepreneurs to create incredible brands and runs inspirational online courses, game-changing workshops and highly sought-after retreats.

RESOURCES

The Brand Stylist Website

Find Jewellers Academy on Instagram and Facebook

Thanks so much for listening.


CaN I ASK A FAVOUR ..

I would really appreciate your support! If you enjoy what we do then it would mean the world to me if you would take a moment to give it a lovely 5-star review on the podcast app you use. It helps get the word out and reviews really help new people discover us. It would mean such a lot. Oh and don’t forget to subscribe to it on your favourite podcast app so that you don’t miss an episode.

Thank you so much,

With love

Jess x

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