interview with fiona humberstone aka the brand stylist (podcast episode)
On the podcast this week I’m sharing an interview with Fiona Humberstone aka the Brand Stylist. Fiona is the authority on branding and we talked about her expert advice on branding for jewellers
EP054: interview with fiona humberstone aka the brand stylist
On the podcast this week I’m sharing an interview with Fiona Humberstone aka the Brand Stylist. Fiona is the authority on branding and we talked about her expert advice on branding for jewellers
Note: this interview was originally filmed. If you’d like to watch the interview then you can find it here >
EPISODE RECAP
Tell us about your story - how did you become the brand stylist? (1:50)
When you’re in business, it can feel like a waste of time to think about your brand can’t it? (6:30)
Tell us about “editing to amplify” (7:44)
If I have two different styles of jewellery, should I keep them under one brand or have separate brands? (13:25)
Photography is such a key part of our brands as jewellers. What’re your thoughts on managing photography? (17:00)
What are the most important things to spend money on for our brands? (21:26)
For people who are further along in their business, do you have any tips for keeping our branding focus? (25:09)
What is your motto on life? (27:50)
How do you fit in family, work and home life? (29:25)
ABOUT FIONA
Fiona Humberstone is a Creative Director, Brand Consultant and founder of the Brand Stylist. Fiona has spent more than twenty years in the industry: styling brands, creating websites and running workshops. She’s the author and publisher of the bestselling books How to Style your Brand and Brand Brilliance. Fiona is passionate about empowering entrepreneurs to create incredible brands and runs inspirational online courses, game-changing workshops and highly sought-after retreats.
RESOURCES
Find Jewellers Academy on Instagram and Facebook
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With love
Jess x
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