Building a Sustainable Jewellery Brand With Pop up Shops and Events with Elin Horgan and Emma Stanton (podcast episode)
In this week's episode, host Elin Horgan chats to Emma Stanton, a jeweller from Hove, East Sussex. Emma shares her journey into jewellery making, which began 19 years ago after taking evening classes. She discusses how her design process evolved from early inspirations, such as the sea, to focusing on shapes and textures.
Listen now:
221: building a sustainable jewellery brand with pop up shops and events
with Emma Stanton and Elin Horgan
In this week's episode, host Elin Horgan chats to Emma Stanton, a jeweller from Hove, East Sussex. Emma shares her journey into jewellery making, which began 19 years ago after taking evening classes. She discusses how her design process evolved from early inspirations, such as the sea, to focusing on shapes and textures.
Emma also reflects on the challenges of being self-taught, overcoming imposter syndrome, and her preference for working with materials directly rather than sketching. Her work often draws on ancient relics and natural elements, blending traditional techniques with her unique artistic vision.
Learn more about Jewellers Academy
About emma
After attending jewellery evening classes over 15 years ago and working for Brighton jeweller Chris Hawkins, Emma has gradually built her small business around her love of making jewellery using traditional techniques in her workshop in Hove. Working in 100% recycled sterling silver, 9ct gold and Emma is also a licensed Fairmined brand always aiming to combine aesthetics and ethics, with fair mined gold vermeil as an alternative.
Inspired by nature, historical artefacts and repetition in shapes, many pieces are handmade to deliberately recreate the discovery of hidden treasure. Texture plays a large role in creations; gorgeous crumpled effects, used to great effect with gold in contrast to smooth silver.
Always small collections, a core of which are available all year round. The small production ethos with a focus on made to order, ensures a limit on overproduction and waste, and any unused or spare metal is kept and reused constantly in the process. She regularly hosts and manages popups and takes part in a variety of events over Sussex and Surrey, which often combine her passion for preloved and sustainable fashion and handmade.
Your next episode:
Jess chats with Matt Hopkins, founder of The Great Brand Exchange. The Great Brand Exchange helps small businesses grow and scale by giving them routes into high-street retail and helps bring exciting, unique, local products to major retailers. Since its inception, the Great Brand Exchange has generated £50 million in revenue for small businesses, managed 5,000 pop-up events and created an active network of 12,000 emerging brands.
