Stone setting is a difficult technique to master, but when you learn it well, it creates so many new opportunities. In this episode, master stone setter and Vanilla Ink founder Scott McIntyre discusses three different types of stone settings, the techniques and tools required to do them successfully, and other tips for building this complex skill set. He also shares a preview of some of the material we’ll cover in the Advanced Jewellery Diploma and explains what tools you’ll need for the programme.

For the first time ever, we’re excited to be offering an Advanced Jewellery Diploma for jewellers looking to build new technical skills, grow their businesses and further develop their signature styles. In this episode, Jessica Rose provides an overview of the projects, skills, and materials involved in the curriculum. She also shares a preview of the amazing mentors you’ll have the opportunity to learn from throughout the programme.

It’s natural for your business to grow and evolve over time, and as that happens, you may need to update your branding to reflect the changes. In this episode, Kate Seow describes her experience with rebranding Prosecco and Rubies to reflect her growing interest in bespoke fine jewellery. She walks us through the rebrand process from beginning to end and shares advice for anyone else who’s thinking about revisiting their business’ branding.

When you’re trying to make your jewellery business more eco-friendly, sometimes the changes that feel smallest can make a major difference. In this episode, Laura Jayne explains how she’s made her jewellery business, Small Dog Silver, more sustainable with 10 practical steps. If you’re interested in reducing your carbon footprint or minimizing waste, implementing one or more of these tips is a great way to get started!

Ruth Hollick started her jewellery business out of a desire to build something for herself in the midst of being a busy working Mum. But for a long time, she didn’t see herself as a real jeweller. In this episode, Ruth shares her story of creating Mayflower Bespoke Jewellery, moving forward in the midst of self-doubt, and not letting other people’s opinions hold her back. This episode is full of inspiration, no matter what stage you’re at in your jewellery making journey!

Have you ever thought about making your jewellery business more sustainable? In this episode, Leila from Lilac Tree shares five areas she’s focused on in order to make her jewellery business vegan and work toward a net-zero environmental impact. Whether you’re interested in eliminating animal products from your process or just want to reduce your environmental impacts, this episode is full of simple, practical steps to help you get started.

If you’re not creating Instagram reels, you’re missing a great opportunity to reach new audiences and grow your following. In this episode, Anna Campbell breaks down the basics of Instagram reels and explains how posting 30 reels in 30 days helped her grow her business. She also shares her 10 top tips for creating engaging, fun reels for your jewellery business.

Do the pros of selling on Etsy outweigh the fees they charge? In this episode, Jess Van Den discusses the recent fee increase for Etsy sellers, and she explains why she still recommends the platform. Jess is the owner of Epheriell Jewellery and also helps other creative business owners as the founder of Create & Thrive, so she has so much valuable expertise to share. She discusses her best tips for setting your prices, optimizing your Etsy shop, and managing your time as a new business owner.

Are you ready to start selling your jewellery in shops and galleries? This is the episode for you! Jessica Rose shares the 10 basic steps for preparing to sell in a shop, building relationships with buyers and shop owners, and navigating contracts and payment. She also offers some practical advice and personal stories about small steps she has taken that have helped her sell her jewellery more effectively.