In this week's episode, Anna chats with Fran, client experience specialist, about all things customer experience. Fran, founder of And So the Journey Begins, shares her knowledge on what customer experience is, setting customer expectations, making the experience personal, turning customers into repeat customers and much more.
Read MoreIn this week's episode, Kim Thompson chats with jeweller Mareike Wehner of byMaraca Jewellery. They discuss how Mareike became interested in jewellery, her creative and crafty background, how she manages her jewellery business, how she came to have her jewellery on sale at the prestigious Tate Liverpool art gallery and more.
Read MoreIn this week's episode, Jess chats with Matt Hopkins, founder of The Great Brand Exchange. The Great Brand Exchange helps small businesses grow and scale by giving them routes into high-street retail and helps bring exciting, unique, local products to major retailers. Since its inception, the Great Brand Exchange has generated £50 million in revenue for small businesses, managed 5,000 pop-up events and created an active network of 12,000 emerging brands.
Read MoreIn this week's episode, Michelle Lierre dives into an in-depth discussion with Chris of Lion Punch Forge on maintaining and modifying the steel tools that jewellers typically use. Chris teaches us about the fundamentals of steel as a material, the different kinds of steel, how steel behaves differently to the metals jewellers use to make jewellery and how it's possible for jewellers to modify their own steel tools.
Read MoreIn this week's episode, Jess introduces the new Jewellers Academy Foundation in Silver Jewellery. This 5-week course is an in-depth introduction to silver jewellery making suitable for beginners who are looking for a structured, supported online training for their first steps in making silver jewellery from home. Listen as Jess takes us through all the details of this exciting new course.
Read MoreIn this week's episode, Jess chats with jeweller Laura Jayne about 10 essential tools for getting started with silver jewellery making. Laura Jayne teaches the brand new Jewellers Academy Foundation in Silver Jewellery course. To celebrate this she joins us on the show to take us through the absolute essential tools every budding silver jewellery maker needs and shares lots of other useful hints and tips around tools.
Read MoreIn this week's episode, Jess has a fascinating chat with London-based fine jeweller Susannah King. Susannah reveals who inspired her to enter into the world of jewellery making, her philosophy around how she markets herself, her creative processes, the story behind her stunning success on TikTok and more.
Read MoreIn this week's episode, Jess presents the full recording of her webinar 'Your Roadmap to Growing a Jewellery Business.' Listen as Jess sets out a clear roadmap for growing your jewellery business, details what you need and what your business needs, and discusses how the Jewellery Business Academy can help anyone grow a successful jewellery business.
Read MoreIn this week's episode, Jessica Rose and Anna Campbell dive into five amazing reasons to join the Jewellery Business Academy, the new programme aimed at helping anyone build a profitable, successful and sustainable jewellery business. Listen now to find out the many ways in which the Jewellery Business Academy could help you grow your jewellery business.
Read MoreIn this week's episode, Jess announces the launch of The Jewellery Business Academy. This is an exciting new programme designed to offer monthly training, support, community and connection to jewellers who are either in the process of starting their own business or those up and running who are looking to learn more about the trade and grow. Listen now to find out if it's right for you.
Read MoreWe know that people buy from jewellers they know, like and trust but how do we build that relationship in an authentic way? This week on the Jewellers Academy podcast host Anna Campbell is joined by the insightful Marti from Wee Bit Social. Together, they delve into ways to use Instagram stories as a powerful tool for connecting with audiences and fostering those vital connections. Whether you are a seasoned Instagram pro or are just starting out, have a listen to discover innovative strategies and expert tips on how to authentically engage with people and have fun doing it.
Read MoreThe Jewellers Academy podcast is back for a new season! In this week’s episode, Jess explains the exciting new expanded format for the podcast and chats with three of her new co-hosts Michelle Lierre, Anna Campbell and Kim Thomson. They share their background in jewellery making, what listeners can expect from them and their upcoming guests on the show and what 3 tools they would take to a desert island.
Read MoreJewelFund is back for 2023, and this year we’re giving two jewellers £2000 and a mentoring package to help them grow their businesses. In this episode, Jess explains how the fund works and shares some tips for writing an application that stands out. She also shares some exciting updates about the future of the podcast, so make sure you follow the show on your favourite podcast platform to stay up to date!
Read MoreDo measurements and calculations give you a headache? We have an exciting resource for you! In this episode, Jess talks with Stelios Karantonas about his new app for ring sizing, wax measurements, alloy calculations, and more. Stelios explains how it works and why it’s so useful for jewellers. He even shares how you can win a free download of the app, so make sure to listen until the end!
Read MoreHallmarking isn’t just a standard to follow, it’s a powerful way to promote your business and educate your customers about jewellery quality. In this episode, Marianne Wilson and Charlotte Turner return to the podcast to talk about this year’s HALO Award, which honours jewellers who are promoting hallmarking in creative ways. Marianne and Charlotte explain how you can apply for the HALO Award, share examples of past year’s winners, and talk about the benefits of hallmarking for you and your customers.
This week on the Jewellers Academy podcast I had a fascinating chat with Jeremy Shepherd all about pearls. Jeremy is a key figure in the pearl industry as the founder of Pearl Paradise, an online retailer of one of the world’s largest collections in fine pearl jewellery. He is also the author of the Pearl Guide Online resource and the vice president of the Cultured Pearl Association of America. Jeremy is generously gifting you an online certification course, Pearl as One, worth over £500 for free. In this episode, we give you a great overview of the four main types of pearls, how to price your pearl jewellery and more.
Read MoreIt’s much easier to run a business when you understand yourself and your motivations. In this episode, Anna C Campbell joins me to talk all things personality, focussing on the Four Tendencies theory from Gretchen Rubin. Anna explains the different tendencies - Upholder, Questioner, Rebel and Obliger and covers practical tips you can use to motivate yourself and play to your strengths in your jewellery business based on your personality type. You won’t want to miss this one!
Read MoreDo you know your jeweller job description? Knowing what your job is (and what it isn’t) will help you stay focused while also taking care of yourself. In this episode, In this week’s episode of the Jewellers Academy podcast, Jess leads us through an exercise in defining our job description as jewellery business owners, from setting our working hours to thinking about our customers to responding to challenges. No matter where you are in your business journey, this episode has something for you!
It’s not too early to start planning for the holidays! In this episode, Jess walks through a mid-year review you can use to evaluate the first six months of 2023 and start preparing for the rest of the year. Whether you’re in your first year of business or you’re an experienced jewellery business owner, this episode has some excellent tools for reflection and planning. You won’t want to miss it!
Are you struggling to grow your Instagram account or finding it hard to come up with content ideas? This episode is for you! Social media coach Jo Treadwell — also known as “Social Jo” — is sharing all of her top tips for writing great Instagram captions, selling without being too “sales-y,” making the most of hashtags, and more. Listen in to get all your caption questions answered!
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